TRADITIONAL REPRESENTATIONS OF ELDERLY

Question 1

landis

Answer 1

• stereotyped in representations of older people and are depicted as one dimensional:
  
  • depressed or lonely
  • Wise
  • Mentally deficient

Question 2

Cuddy and Fiske

Answer 2

• U.S. programmes portrayed just 1.5% of their characters as elderly.
• They usually played roles and were used as a form of comedy
• the media often depicted their mental, physical and sexual capacities as ineffective.

Question 3

Milner et al

Answer 3

• the media do not portray a balanced view of aging.
• They present the challenges of getting older alongside the more positive opportunities associated such as active aging.