Trademarks Flashcards
A trademark is based on 11 factors:
Heraldry, Monograms, Branding, Earmarks, Farm Marks,
Ceramic Marks, Stonemasons’ Marks, Hallmarks,
Printer’s Marks, Watermarks, Furniture Marks
Trademarks, or devices with the function of a trademark, have existed for at least [blank] years.
5,000 - p. 16
The sender of a trademark uses his mark to [blank] himself to the world.
Identify - p. 9
One does this in three ways: as [blank], as manufacturer, or as sender of the message.
Owner - p. 9
One identify’s themselves in three ways: as [blank], as manufacturer, or as sender of the message.
Owner - p. 9
A trademark can have a value in its own right, adding to that value adds to the value of a…
(1) company, (2) a product or (3) a service. - p. 11
A trademark is a [blank].
Sign - p. 9
The historical forerunner of modern trademarks evolved from the need and desire for social identification on the part of the [blank].
individual or group - p. 16
Heraldry
it refers to both armorial signs themselves as well as to their study and design. Heraldry has its origins in the mid-tewlfth century. Knights had heraldic marks on their shields, dress, helmet, horse, etc.
p. 17
Monograms
the original greek meaning of monogram means a single line. The word, today, mainly indicates a design made up of initials of a person’s name, or to represent someone’s signature.
Branding
- marking livestock with burning irons
- earmarking
- for security purposes
- tattooing
Farm Marks
Mark livestock same mark as other personal belongings (Dutch farmers)
Ceramic Marks
- trademarks on ceramic artifacts
- ditpini – pen/brush marks on greek vases
- graffiti – incised marks
- some marks by the traders, potters, owners, etc.
Stonemasons Marks
- Non alphabetical marks on stone
Hallmarks
- a distinguishing characteristic of something
- silver, gold and platinum stamped, the stamps took the form of hallmarks
p. 35
