Trademarks Flashcards
Two types of marks
trademarks and service marks
what are trademarks and service marks
principle of specificity
What is a trademark
sign, phrase, word, symbol, or design that denotes ownership of a particular product or service and legally differentiates it from all others of its kind
what does a mark do
it is a sign with distinguishing features and is used in activities of trade
Characteristics of TMs
Distinctiveness and Novelty
How is distinctiveness assessed
goods/services, laws, average consumer
How is novelty assessed
identical or similar signs, identical or similar goods or services
Criteria for assessing similarity in TMs
conceptual, visual, phonetical
Mark cannot be
descriptive, generic, misleading, violate public order/morality
Registration methods for protection of TM
national, regional, international
Regional EUIPO protection
applications applied for and granted in the EU are enforceable in the EU
(Madrid Protocol) WIPO TM application/registration procedure
- application sent to WIPO, 2. WIPO sends it back to State, 3. Union countries have 18 months to object to registration
WIPO: what happens if a mark is rejected in one Union country within 18 months
mark is invalidated in that country, but will remain valid in all other countries
WIPO: what if mark is rejected/invalidated in the first registration country
mark is invalid in all other countries
WIPO Priority deadline for TMs
6 months