Trade Fair Flashcards
Commercial Invoice
商业发票
Shāngyè fāpiào
Meaning: A document indicating the goods a customer buys from a supplier and their price.
Example: There was a mistake in the commercial invoice as the VAT was not included.
How to use this term at a trade fair: Make sure all the items are included on your invoices and that the prices are listed correctly. The commercial invoice is used to determine the value of imported goods so that duties and taxes can be calculated. It is important for it to be accurate.
Certificate of Inspection
检验证书
Jiǎnyàn zhèngshū
Meaning: A document meant to prove that the products were in good condition before being sent.
Example: We didn’t receive a certificate of inspection, so we had to contact the consignor.
How to use this term at a trade fair: If you’re the consignee (the person who is buying), make sure every item is in place and check the certificate of inspection.
Consignee
收货人
Shōu huò rén
Meaning: The company or person that is going to receive the goods being sent.
Example: We couldn’t contact the consignee to warn them about a delay in shipment.
How to use this term at a trade fair: If you’re a consignee, then you’re considered to be the owner of the goods being shipped for paying duties and taxes. You must take these costs into account as an exhibitor at an international trade fair.
Consignment
寄售
Jìshòu
Meaning: Goods being sent from a company or person to another company or person.
Example: The carrier forgot to give a receipt for the consignment, so we were worried that the goods wouldn’t arrive.
How to use this term at a trade fair: Make sure the goods being consigned are in good condition so that they can be exhibited at the trade fair.
Consignor
托运人
Tuōyùn rén
Meaning: The company responsible for sending the goods.
Example: The consignor didn’t confirm that the products were sent, so we had to contact them.
How to use this term at a trade fair: Try to maintain good communication with the consignor to ensure that you know exactly where your goods are at all times. If the consignor is late and you don’t get the products to be exhibited on time, you may have to pay a penalty for going beyond the expected date.
Bill of Lading (B/L)
海运提单（B / L）
Hǎiyùn tídān (B/ L)
Meaning: A document that the company transporting the goods gives to the company sending the goods to show that the former is responsible for the goods during transportation.
Example: The bill of lading was not presented at the destination, so we had to contact the shipper.
How to use this term at a trade fair: You’re probably going to use this term before the trade fair when receiving the goods to be exhibited. The bill of lading is an important document, so if you’re the consignee or a representative, you must sign this document when you receive the goods.
Freight
货物
Huòwù
Meaning: The amount of money paid for transporting goods.
Example: They thought that the freight was already paid by the consignor.
How to use this term at a trade fair: Make sure you know who has to pay for the freight, the consignor or the consignee.
Inventory
库存
Kùcún
Meaning: A list of items such as goods or equipment available at a trade fair.
Example: They had a large inventory of products to be exhibited before the beginning of the trade fair.
How to use this term at a trade fair: Have an inventory system in place for any items brought with you and sold during a trade fair.
Booth
亭
Tíng
Meaning: A structure used for displaying goods at a trade fair. In Europe the word stand is used.
Example: Our booth was at the very entrance of the trade fair, which was very advantageous.
How to use this term at a trade fair: If you go to a trade fair as an exhibitor, you’ll need to decide on the position of your booth and some design features.
To Circulate
流通
Liútōng
Meaning: To move through the different areas of a trade fair.
Example: Our colleagues were circulating all the time to find out the latest news about all the companies present at the trade fair.
How to use this term at a trade fair: Make sure you circulate around the different booths at the trade fair to make sure you stay updated with the events organized.
Aisle
走道
Zǒudào
Meaning: The space between booths where people walk around.
Example: The aisles at the trade fair we attended were really narrow, so it got very crowded.
How to use this term at a trade fair: Whether you’re attending a trade fair as an exhibitor or as a visitor, get a map of the location so you can easily find your way around the different aisles.
Aisle Signs
过道标志
Guòdào biāozhì
Meaning: Signs (numbers or letters) that are used to guide people as they walk in the aisles of trade fairs.
Example: The aisle signs helped us get to our booth.
How to use this term at a trade fair: If you get lost at a trade fair, follow the aisle signs to find your intended location. If you’re a show manager, make sure all the aisles have clearly displayed aisle signs.
Island Exhibit
展品岛
Zhǎnpǐn dǎo
Meaning: A booth that has access to aisles on all sides.
Example: Our main competitor at the trade fair had an island exhibit, but the location wasn’t as good as ours.
How to use this term at a trade fair: Invest in an island exhibit at a trade fair as it gives you more exposure. Island exhibits can be more expensive, so you’ll need to decide whether they’re cost effective (worth the cost) for your business.
Build and Burn
构建和烧伤
Gòujiàn hé shāoshāng
Meaning: A booth that’s meant to be destroyed after the trade fair as it’s of no further use.
Example: We had a build and burn, but our competitors rented a booth.
How to use this term at a trade fair: Sometimes it’s better to use a build and burn if you’re not planning on attending any other trade fairs soon.
Freebie
赠品
Zèngpǐn
Meaning: Products given for free at trade fairs.
Example: Some customers are only looking for freebies and aren’t really interested in your products.
How to use this term at a trade fair: Offering freebies can win you some customers, but make sure you plan your marketing strategy carefully so you don’t lose money.
Stand
站
Zhàn
Meaning: The European word for booth.
Example: There were some really nice stands at the trade fair and the whole event was very well organized.
How to use this term at a trade fair: Your stand is the image you’re trying to project about your company, so make sure you involve the right people in all the decisions concerning location, size and design.
Corner Booth
角亭
Jiǎo tíng
Meaning: A booth placed in a corner so that two of its sides have direct access to the aisles.
Example: We had a corner booth, but the location wasn’t very helpful as we were at the far end of the main aisle.
How to use this term at a trade fair: Decide whether a corner booth would be ideal for your company. Take into account that corner booths have aisle access on two sides, but they may be further away from the central area of a fair.
Assembly
部件
Bùjiàn
Meaning: The process of setting up a booth.
Example: We needed a team of four for the assembly of our booth.
How to use this term at a trade fair: Make sure the assembly is well planned so that you get everything in place for the first visitors at the trade fair.
