TOURISM MARKETING Flashcards
A collective name given to the various marketing strategy businesses used within the tourism industry including hotel accommodation service airlines and restaurants
Tourism marketing
A systematic process by which an organization tries to maximize customer satisfaction and tourist demand through research distribution of products Price sings and methods of selling and advertising
Marketing
It refers to analyzing the demands of the group of people with similar needs to serve the market better it is by grouping people to adjust and serve those possible customers that has different preferences for product and services
Marketing segmentation
What are the four marketing segmentation
Socioeconomic and demographic segmentation
product related segmentation psychographic segmentation geographic segmentation
It is where socioeconomic are also gathered because it is considered as the most used at present that easy to compare and understand collective data because relying in demographic segmentation is impossible to develop marketing strategy
Socio-economic and demographic segmentation
Refers to grouping of products with similar characteristic and has an opportunity to identify and satisfy customers needs and wants and it can also be considered as a behavioral segmentation because it’s identifies specific buying behavior
Product related segmentation
It deals with the mental and emotional characteristic that can give valuable insights of the customers preferences of the products and services
Psychographic segmentation
Segmenting or grouping the market based on the location climate population density to consider targeting those within the particular destination or shop within the particular destination
Geographic segmentation
The second stage of tourism product cycle where the destination finally engaged in tourism related activities and a number of visitor increased emerging goods infrastructure and build because of marketing advertising and publicity
Involvement
Third stage of the tourism product life cycle where increase number of tour ist arrival than the previous one and foreign investment is taking interest of the destination due to its well structured tourism market development modernized infrastructures and natural and artificial attractions are built for the tourist
Development
The 4th stage where It is the loss of original features and losing its charms a gradualful that decrease a number of tourists due to carrying capacity and artificial attraction to replace natural and cultural attraction
Stagnation
5th Stage where stagnation has a possibilities of declining and rejuvenation. rejuvenation refers to the regrowth of introducing new tourism product that can or may have slow declined may occur
Decline and rejuvination
Analyze what happens in the last year to make it do it more effectively next time
Reflect on the previous year
Researching the current trends competitor success and failures in a business to avoid repeating them and capitalize successful initiative
Research the industry
A competitive analysis that covers the string and weaknesses of a business competition
Analyze the competitors
A business that operates nearby and offer a similar products and services
Direct competitors
Business that offer different products but satisfy the same customer need and desire
Indirect competitors
A crucial part as it shape the company’s culture it conveys its reason for existing to staff, what their goal, what to they do
Write mission statement
A simple and Powerful planning tool SWOT divides an overall environmental analysis into two (2) components: internal issues (strengths and weaknesses) and external issues (opportunities and threats). This level of analysis enables a tourism business to determine whether there are factors that will aid in the achievement and failure.
SWOT analysis
An essential element in a marketing plan is knowing who a marketing campaign should connect with. There should be a clear picture of the ideal customers. This will
enable a business to relate personally to its target audience and set the tone and content of its marketing
strategies.
Determine the ideal target audience
The marketing mix is a combination of factors a tourism business can control to
promote its brand and attract and influence customers to purchase your product.
Marketing 4Ps
