tourism gi Flashcards
What is accuracy
a measure of how close the data is to the actual true value
What affects accuracy
Instrument readings
How to improve accuracy
Calibrate instruments
What is reliability
Results close to each other (consistent)
How improve reliability (2)
take a large number of samples/repeats
increase frequency of data collection
How determine validity (2)
Reliability + Accuracy
valid data/results/conclusions answer the hypothesis
When use scatter graph and when use liner graph
Scatter graph: used to compare two variables (not time)
Linear Graph: used to compare a variable against time (yes time)
What’s a landuse survey and how can it be used to conduct a tourism GI?
• Carried out to collect data on the type and distribution of land use
in an area
• Tourism: identify the types of shops or services in an area
how to make landuse survey (5 steps, use ur own words)
• On a blank sheet of paper, mark out the selected street.
• From the starting point (which should be at one end of the selected
street), start walking down and observing the different land uses on
the ground floor or the second floor of the shop houses if applicable.
• Use boxes to represent the shop houses / shops along the selected
street.
• Label the different land uses observed in the respective boxes.
• Repeat this process until you reach the other end of the street
What are some features a landuse map have (5)
• Title • Legend for classification of landuse – appropriate terms, colour scheme • labelling and annotation • Direction • Date and time
What is the optimal length for questionaire
10 qns (mostly closed)
What is the optimal questionaire design (6)
- Do not put in embarrassing or irrelevant questions
- Balance of open and closed questions
- Avoid sensitive questions
- Avoid leading questions
- Avoid double questions
- Avoid double negatives in qns questions
What is interview used for
To get a more in-depth and open ended information
can follow up after survey
What is a perception survery
• A survey using pairs of opposite words to talk about something
• Shows the two extreme ends of each pair (eg: clean versus dirty)
• Alternatively use a Bi-polar scale (-3 to +3) to indicate a negative
assessment through to a positive assessment, with 0 representing
neither good nor bad
• Respondents will select the scale which represent their views