Tourism 2.1 Flashcards
supply of tourism
what are the tour operators
- Specialist operators
- Market tour operators
What are characteristics of mass marker tour operators
MASS market
1. supplies to a large group of people
2. including accommodation and transport
3. cheaper
4. Reduces hassle to book from different tourism services individually
Eg. Klook
How has tourism marketing changed
- In the past, traditional print and broadcast media (Television and Newspapers)
- Currently, new online media to research for their trips online
what are characteristics of Specialist tour operators
- Niche travel
- Specific destinations
- Not as popular as package holidays
- Experts in specific destinations allowing them to give advice and reccommendations
- Cater to small groups
E.g. Quark Expeditions
How is globalization influencing trends in international tourism
globalisation causing the growth of international tourism (increasing mobility, motivation and ability)
people have ability to search n buy for tourism related services (which causes competition amongst businesses) which causes value for money packages
TGR and TDR has also become more diverse
developing countries esp in asia pacific has become increasingly popular (used to be only europe)
How is the demand for tourism changing?
- Increasing popularity for lesser known destinations that weren’t as popular/accessible
- “second cities” greater amount of information about these because of globalization, increasing popularity of them
- more infrastructure and transport - more accessible
- New experiences
adventure tourism and features
Tourist travel to natural environments and participate in challenging physical activities
for personal growth and self fulfilment
E.g. Mount Everest has become increasingly popular to challenge themselves and unleash their full potential
Health tourism
Tourist seek medical care or to enhance physical, spiritual or mental wellness
Medical procedures are relatively cheaper, shorter waiting time or not available in their home country
Improve tourist wellbeing and self esteem
Yoga and hot spring tours to relax and enhance overall health