Topics 2.1.1 - 2.3.1 Flashcards
Methods of business growth internal and external (3) internal and (2) external
Internal:
New products
New markets
Expand overseas
External:
Merger
Takeover
Different financial growth
Internal:
Sales of assets
Retained profit
External:
Loan capital
Share capital
Public limited company advantages and disadvantages
Advantages:
Raise finance with share capital
Limited liability
More prestigious and reliable
Be able to negotiate better prices
Greater reputation and brand image
Disadvantages:
Complex accounting
Risk of takeover
Increase media attraction
Less privacy
Shareholders influence ⬆️
Aims and objectives change over time
Focusing on survival changes to focus on growth
Focus could change from entering a market to exiting one
Focus could change from having a reduced workforce to a growing one
Focus could change from small product range to a vast one
Business and globalisation
Imports are buying from abroad and there could be competition from all around the world
Exports are selling your product to countries all around the world
Multinational business is one which has an international market
Trade barriers
Tariffs are taxes on imports
Quotas are physical limits on imports
Trade blocs are small groups of countries who trade between each other
Glocalization
Business change or adapt a product in order to meet customers wants and needs in a specific country
Product design mix (3)
Function
Aesthetic
Cost
Product timeline
Intro➡️growth➡️maturity➡️decline
Product differentiation (2)
Position products that target new market segmentations
Gain advantage over rivals
3 types of price
Premium price ⬆️
Competitor price ↔️
Generic price ⬇️
Price does three things
Indicates quality
Influences demand
Better brands have higher prices
Ways of promotion (5)
Advertising
Sponsorship
Product trials
Special offers
Brand deals
Place (2)
Retailer = in person shop
E-tailer = online / worldwide
Purpose of business (2)
Provide good and services