Topics Flashcards
What does the Zero Moment of truth mean?
Is zero knowledge
What does the First Moment of truth mean?
first learning about the product
What does the Actual Moment of truth mean?
the purchase of the product
What does the second Moment of truth mean?
start using the product
What does the third Moment of truth mean?
thoughts on product
What is working in a silo problem wise?
this is a problem as there is no communication between teams/departments
What is CTR
ratio users click specific link total number user view page
Crawlers
librarians
web indexing?
organising web content by categorising/indexing it
what is geographic segmentation?
businesses’ locations
What is behavioural segmentation?
businesses’ behaviours and
how they engage with the product
what is industry segmentation?
industry within which
businesses operate
what is size/income segmentation?
Based on the number staff businesses
have, or alternatively their turnover
what is outbound marketing?
techniques interrupt target audience’s
routine, “pushing” the brand’s messages TV ads
what is inbound marketing?
techniques to attract (i.e. “pull”) the target
audience to the brand by producing content useful eg blogs
what is product?
Does it meet audience needs
what is place?
where is it where are we marketing
what is price?
what is price and costs of product
what is people?
how well equipped are our staff
what is process?
what underlying factors make customer experience great
what is physical evidence?
how product percieved
is product development up or down?
down
is introduction up or down?
down start to go up
is introduction up or down?
down start to go up
is growth up or down?
up and flat
is maturity up or down?
flat down
is decline up or down?
down
what is reach?
when a potential customer see the brand for the first time
what is acquisition?
is the tactics used to send a potential customer to the website
what is conversion?
the potential customer purchases becoming an actual customer
what is retention?
a brand encourages the customer to buy from them again
what is retention?
a brand encourages the customer to buy from them again
what is loyalty?
is when the customer is committed to the brand and recommends it to others
what are innovators?
Small group of people, like exploring new tech and produce specialist blogs NERDY
what are early adopters?
very receptive to new products, likely to engage word of mouth and interested in guides on how to use products LOYAL
what are early majority?
followers who read reviews from early adopters before buying. Will use Youtube to see product demos KEVIN
what are late majority?
sceptics who will use new product because FOMO and want evidence new product works FOMO SCEPTIC
what are laggards?
will only use new product when no alternatives OLD PERSON
what is promotion?
the brand and product awareness?
