Topic 7 Flashcards
1
Q
Handelsbankens focus on customer satisfaction
A
- Swedish bank that’s in the process of establishing a wide branch network with more than 200 branches across the country
- specialises in providing personalised banking services to both corporate and individual customers
2
Q
Jk bank closures announced or completed in 2019-21
A
TSB-260
Barclays-215
Santander-142
HSBC-116
3
Q
Designing marketing material
A
‘HSBC Premier’ is a banking service offered to customers with a minimum income of £75k or savings and investments of at least £50k
- one used purpose illustrations on pastel background and included a man in expensive smart casual clothes
- subtitle encourage customers to ‘embrace your full life’ and used slogan ‘when your life becomes about more than just you’
- HSBC personal current account- set ins domestic kitchen and focused on a young couple to appeal to average homeowners
- colours were bold and brighter with a big red box related to account switching
- had simpler language, more conversational, highlighting the accounts everyday usefulness and handy extras
4
Q
Demographics of mobile banking in the Uk
A
- only 11% prefer branches
- 18-24 year olds more likely to use banking apps
5
Q
Marketing a product (Tesco)
A
- ‘fixed rate served’ pays a higher interest rate to customers who have a certain minimum amount to save and are willing to deposit money for a fixed term
- savers who can deposit at least £2000 can earn an interest rate between 0.3% for a one year term and 0.6% fora five year term
- this compares with the 0.1% standard interest rate pod on the banks ‘internet saver’ account which has instant access
