Topic 6 - Cultural Environments Flashcards
Describe culture and cross-cultural risk
Culture is the values, attitudes, beliefs, arts, and other products of human thought and work that characterise the people of a given society. Cross-cultural risk is a situation or event in which a cultural misunderstanding puts some human value at stake.
Describe the characteristics of high-context cultures and give examples
Prefer indirect and polite style that emphasise mutual respect and care for each other
Establish social trust first
Personal relations and goodwill are valued
Agreements emphasise trust
Negotiations are slow and ritualistic
E.g. Asian countries
What are cultural metaphors and why are they significant?
A distinctive tradition or institution strongly associated with a particular society. Cultural metaphors are a guide to deciphering people’s attitudes, values and behaviour.
What are the two major perceptions of time and how does each affect international business?
Monochronic and polychronic. Managers is a monochromic culture have a relatively short-term perspective when it comes to investments and making money. A manager in a polychronic culture is future-orientated and would focus on how a firm will perform in a decade from now.
What is a sub-culture?
Shared values of a group within a larger, dominant culture e.g. lifestyle, ethnic, sporting.
What are the six major religions and how do they affect international business?
Christianity, Islam, Hinduism, Buddhism, Confucianism, Judaism. Religious concepts of right and wrong have played a key role in the development of ethical values and social responsibility and it influences managerial and customer behaviour.
What are the elements of language?
Verbal language and nonverbal communication.
Distinguish the three layers of culture. What are the major elements of country-level and professional culture?
- High culture: cultural makeup that is visible e.g. fine arts, literature, classical music
- Folk culture: cultural makeup we are aware of e.g. religion, etiquette, diet
- Deep culture: cultural makeup we are unaware of e.g. gender roles, perceptions, beliefs
How can a manager use critical incident analysis to avoid the self-reference criterion? Why is this an important factor?
A manager should analyse awkward situation is cross-cultural encounters by becoming more objective and developing empathy for other points of view rather than viewing cultures through the lens of their own culture. It is important in avoiding cultural bias and making ethnocentric mistakes.
How does a manager with a deal orientation differ from a manager with a relationship orientation?
Deal-orientated managers focus on the task at hand and prefer getting down to business. Relationship-orientated managers put more value on relationships with people, important to build trust and get to know the other party in business interactions.
What are the four key personality traits that characterise cross-cultural proficiency?
o Tolerance for ambiguity
o Perceptiveness
o Valuing personal relationships
o Flexibility and adaptability
Define socialisation
The process of learning the rules and behavioural patterns appropriate for living in one’s own society .
Name the 9 components of culture
- Aesthetics
- Values and attitudes
- Manners and customs
- Social Structure
- Religion
- Personal communication
- Education
- Physical and environments
- Material productions and creative expressions
Define cultural metaphor
A distinctive tradition or institution strongly associated with a particular society.
Describe the cultural component of values and attitudes
Values represent a person’s judgements about what is good or bad, acceptable or unacceptable, important or unimportant, and normal or abnormal. Attitudes are positive or negative evaluations, feelings & tendencies that individuals have toward specific situations. They are similar to opinions and may not be based on logical facts.
Define ethnocentric orientation
Using our own culture as the standard for judging other cultures and assuming our culture is the best.
Define high-culture context
A culture that emphasises nonverbal messages and views communication as a means to promote smooth, harmonious relationships .
Define idiom
An expression whose symbolic meaning is different from its literal meaning.
Define individualism vs collectivism
Describes whether a person functions primarily as an individual or part of a group.
Define indulgence vs restraint
The extent to which people try to control their desires and impulse.
Define long-term vs short-term orientation
Refers to the degree to which people and organisations defer pleasure and gratification to achieve long-term success.
Define low-context culture
A culture that relies on elaborative verbal explanations, putting much emphasis on spoken words.
Define masculinity vs femininity
Refers to a society’s orientation based on traditional male and female values.
Define monochronic
A rigid orientation to time, in which the individual is focused on schedules, punctuality, and tome as a resource.
What complications arise when using verbal and nonverbal communication?
National languages, dialects and use of idioms and colloquialisms tend to complicate verbal communication and it can lost in translation. Some nonverbal communication can mean different things in different cultures and could potentially be offensive.
Define polychronic
A flexible, nonlinear orientation to time, in which the individual takes a long-term perspective and emphasizes human relationships.
Define power distance
Describes how a society deals with the inequalities in power that exist among people.
Describe the cultural component of physical and environments
Topography, demography, population distribution, resources, climate
Describe the cultural component of material productions and creative expressions
Material productions are artefacts, objects, and technological systems that people construct to function within their environments e.g. social infrastructure (housing, education, healthcare), financial infrastructure (banks and financial institutions) and marketing infrastructure (ad agencies).