topic 6 Flashcards
define globalisation
increasing interconnectedness in areas such as economic, business, politics, technology and culture.
how do hyper globalists see globalisation?
good
how do pessimistic globalists see globalisation?
damaging
what did mcluhan 1962 discuss?
says we now live in a global village where anyone can connect with anyone
what is popular culture?
a culture liked and enjoyed by ordinary people such as tv soaps etc.
what is low culture?
a derogatory term to describe popular culture
what is high culture?
something that is seen apart from everyday life ‘special’
what do post modernists believe is happening to high and popular culture?
that the distinction between them is weakening. the mass production of products means that the distinction between them is meaningless.
what else has the meaningless distinction between high culture and popular culture led to?
music and from other cultures to be consumed by the mass media.
what did giddens 2010 point out about high culture?
that popular mass products are now made for the mass for the mass popular culture market.
marxist ao3 of higher culture
see mass culture as mass produced manufactured products imposed on the masses by global media businesses for profit.
strinati 1995 ao3 of high culture
rejects views and suggest that there is no single mass culture
what does flew 2002 suggest about global popular culture?
suggest that the evolution of new media technologies has played an important role in the development of global popular culture
what does kellner 1995 argue about a global popular culture?
the media has the power to globally produce images of a lifestyle that increasingly become part of everyday life.
what does sklair suggest about the media?
suggest the media spread the news, information and ideas to a global market.
what does ritzer 2008 say
companies and brands now operate on a global scale
what does fenton 1999 point out
the term global rarely means universal and normally disguise the domination of western culture over other cultures
what does tomlinson 1999 argue
that globalisation does not involve direct cultural imposition from the western world
what does new media enable
for users to create and distribute their own media products and enables people to generate their own popular culture
thussu ao3 evaluation
globalisation and competition has led to tv news across the world to become tabloidised
what did baudrillard 1988 2001 argue
that we now live in a media saturated society in which media images dominate and distort the way we see the world
what do postmodernists argue about hyper reality
that media no longer reflects reality but actively creates it
ao3 of hyperreality
media representations do not open up more choice
what does high culture link to?
bourdieu, cultural capital, tastes latitudes of the middle class
