TOPIC 5 - The Short-Run Theory of Production Flashcards

General Objectives and definitions

1
Q

Define the Short Run

A

The short run is a period where at least one factor of production is fixed (not changing).

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2
Q

Is total output fixed in the short run?

A

The total output in the short run is not fixed as it may vary due to the variable factors of production

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3
Q

Define the Long Run

A

The long run is a period where all the factors of production are variable

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4
Q

Define “Total Physical Product” (TPP)

A

The total physical product shows the maximum units produced by all employees when working at an efficient rate

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5
Q

Define “Marginal Physical Product”

A

The marginal physical product is all the additional units produced per employee due to the variable factor

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6
Q

Define “Average Physical Product”

A

The average physical product represents how much the employee is producing on average

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7
Q

Define the “Law of Diminishing Marginal Returns”

A

Initially, when adding a variable factor, the production rate increases but if too much variable factor (for ex. labour) is added, the additional units of the variable factor will diminish making the marginal product decrease

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8
Q

When does the “Law of Diminishing Marginal Returns” occur?

A

The law of diminishing marginal return occurs in the short run because one factor of production cannot be changed while the other factors vary

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9
Q

When does the “Law of Diminishing Marginal Returns” set in?

A

The law of diminishing marginal returns set in once each additional worker produces less than the previous worker

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10
Q

Define the “Law of Variable Proportions”

A

Essentially it is when a producer increases the units of a variable factor while keeping the others fixed; the total product will increase at a high rate but then there comes a point where it slowly starts to increase at a diminishing rate and finally, it will start to decline

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11
Q

Why is it called the “Law of Variable Proportions”?

A

This is because one factor is kept fixed whereas other factors are changing

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12
Q

Look at the relationship between the Total Physical Product TPP and Marginal Physical Product MPP when MPP is increasing

A

When MPP is increasing, TPP is also increasing at an increasing rate. Each worker is producing more than the previous worker. This is why total product increases rapidly

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13
Q

Look at the relationship between the Total Physical Product TPP and Marginal Physical Product MPP when MPP is decreasing but still positive

A

When MPP is decreasing but positive (still above the x-axis), TPP is increasing at a decreasing rate. Each additional worker is producing less than the previous worker. This is the reason why the total product increases very slowly. AT THIS POINT WORKERS ARE BECOMING LESS EFFICIENT

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14
Q

Look at the relationship between the Total Physical Product TPP and Marginal Physical Product MPP when MPP is decreasing but negative

A

When MPP is decreasing but negative (below the x-axis), TPP is decreasing

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15
Q

Look at the relationship between the Total Physical Product TPP and Marginal Physical Product MPP when MPP is 0

A

TPP is at the maximum point when MPP is 0. Employing additional workers will reduce the total product/output

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16
Q

Look at the relationship between the Average Physical Product APP and Marginal Physical Product MPP when the MPP curve is above the APP curve

A

When the MPP curve is above the APP curve, the AP curve slopes upwards.

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17
Q

Look at the relationship between the Average Physical Product APP and Marginal Physical Product MPP when the MPP curve is below the APP curve

A

If the MPP curve is below the APP curve, the APP curve slopes downwards. This means that MPP intersects the APP at the highest point of the APP curve

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18
Q

Define “Fixed Costs”

A

Fixed costs are those expenses which are fixed and cannot vary regardless of the production or sales within a certain range. Fixed costs are incurred even if production/sales drop to 0

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19
Q

Give examples of “Fixed Costs”

A
  • Rent
  • Employee Salaries
  • Insurance
  • Property Taxes
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20
Q

Define “Variable Costs”

A

Variable costs are those expenses that change directly and proportionally with the level of production or sales. Variable costs are only incurred when there is production/sales

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21
Q

Give examples of “Variable Costs”

A
  • Raw materials
  • Direct Labour Wages (hourly wages)
  • Packaging Materials
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22
Q

Define “Marginal Costs”

A

Marginal costs are those extra costs which are incurred when producing per extra unit.

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23
Q

How do you work out Marginal Costs?

A

Marginal Costs = Change in total cost / change in output

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24
Q

Where do you find the Fixed Costs (FC) on a graph?

A

Total fixed costs do not vary/change with the level of output therefore it is just a straight line with a gradient of 0, parallel to the x-axis

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25
Q

Where do you find the Variable Costs (VC) on a graph?

A

Variable costs start from the origin because when nothing is produced, there are no variable costs to be paid

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26
Q

Where do you find the Total Costs (TC) on a graph?

A

Total Costs does not start from the origin because it is made up of both Fixed and Variable Costs

TOTAL COSTS = VARIABLE COSTS + FIXED COSTS

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27
Q

What happens to the marginal cost as more output is produced?

A

As more output is produced, extra units of output cost less than the previous units made therefore the marginal cost is decreasing

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28
Q

At what rate does total and variable cost increase at?

A

It increases at a decreasing rate

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29
Q

What sets in when output keeps on increasing

A

The Law of diminishing marginal return sets in as there is an excess of variable output which causes the firm to produce less units and less output. Due to this marginal costs increase

30
Q

What does a marginal cost curve look like?

A

The NIKE Swoosh

31
Q

Total Cost Formula

A

Total Costs = Variable costs + fixed costs

32
Q

Average Variable Cost Formula

A

Average Variable Cost = Total Variable Cost / Quantity of Output

33
Q

Average Fixed Cost Formula

A

Average Fixed Cost = Total Fixed Cost / Quantity of Output

34
Q

What is the relationship between average and marginal cost?

A

Average costs are influenced by the changes in the marginal cost. If marginal cost is below average cost, producing additional units will lower the average cost per unit which leads to a decrease in the average cost and vice versa

35
Q

What is the long run?

A

The long run refers to a period of time in which all inputs used in production are variable

36
Q

What is the firm able to do when it is in the long run?

A

Firms can select the mix of factors it wishes to produce the goods and services

37
Q

What can the firm select?

A

The firm can select the scale of its operations

38
Q

Define “Increasing Returns to Scale”

A

It is when output increases by a larger proportion than the increase in inputs during the production process

39
Q

Define “Constant Returns to Scale”

A

when inputs and outputs increase at the same rate

40
Q

Define “Decreasing Returns to Scale”

A

It occurs when output increases by a smaller proportion than the increase in inputs

WHEN OUTPUT IS A BIT LARGER THAN THE INPUT

41
Q

Define “Economies of Scale”

A

When the long-run average cost declines as the firm expands its outputs

42
Q

Define “Diseconomies of Scale”

A

When the average cost increase as the firm is expanding its outputs in the long run

43
Q

Define the “Constant Returns to Scale”

A

It is when the average cost cannot be lowered anymore it has reached rock bottom

44
Q

What are the different types of economies of scale?

A
  • Plant-Economies of Scale
  • Purchasing Economies of Scale
  • Marketing Economies of Scale
  • Financial Economies of Scale
  • Managerial Economies of Scale
45
Q

What is the difference between internal and external economies of scale?

A

Internal economies of scale refers to economies which are unique to that particular firm

External economies of scale refers to economies which occur outside of a particular firm and are found within the same industry

46
Q

Define “Diseconomies of Scale”

A

Diseconomies of Scale refers to when a firm increases its level of output and expands its operations beyond a certain point in which it experiences inefficiencies which leads to a higher average cost

47
Q

Define “Total Revenue”

A

Total Revenue refers to the overall sales revenue generated by a firm

48
Q

Define “Marginal Revenue”

A

Marginal Revenue refers to the additional revenue generated by selling one more unit of a product or service

49
Q

Define “Average Revenue”

A

Average Revenue refers to the revenue generated per unit of output sold

50
Q

What does “Average Revenue” refer to?

A

average revenue refers to each unit sold which essentially means that average revenue is equivalent to the price

51
Q

What is a “Price Taker Firm”?

A

A price taker firm is a type of business which works in a market and has no influence whatsoever over the price of goods/services it sells

52
Q

In what type of market do you find a “Price Taker Firm”?

A

You usually find a price taker firm in a very competitive market as prices are very elastic and react to changes drastically in the market

53
Q

What is profit maximisation?

A

Profit maximisation is when a business/firm seeks to generate as much profit as possible within a given period through different strategies

54
Q

How do companies calculate profit maximisation?

A

There are TWO ways in which a company may calculate profit maximisation:

  1. Using the Total Cost and Total Revenue Curves
  2. Using Marginal and Average Cost and Revenue Curves
55
Q

What is so special about Profit-Maximisation using the Total Curves?

A

It is so special because the profit-maximising output is where there is the largest gap between total revenue and total cost

56
Q

Total Profit Formula

A

Total Profit = Total Revenue - Total Cost

57
Q

How do you find the profit maximisation using the marginal and average revenue and cost curves?

A

You find the Profit-Maximisation using the curves by following two steps:

  1. Find the profit maximisation output using marginal cost and marginal revenue curves
  2. Find how much profit is being made at that output using the average revenue and average cost curve
58
Q

What is the Profit Maximising Rule?

A

Marginal Cost = Marginal Revenue

59
Q

What does it mean when the Marginal Revenue is GREATER than the Marginal Cost?

A

PROFIT GOES UP

60
Q

What does it mean when the Marginal Revenue is LESS than the Marginal Cost?

A

This means that when producing more units, there will be a greater cost turnover in contrast to the revenue. PROFIT GOES DOWN

61
Q

How do we measure the amount of profit maximisation output once it has been discovered

A

You use the average revenue and average cost curves to measure the amount of profit at the maximum

62
Q

What is the formula for Average Cost?

A

Average Cost = Total Cost / Quantity

63
Q

What is the formula for Average Revenue?

A

Average Revenue = Total Revenue / Quantity

64
Q

What does Average Revenue > Average Cost mean?

A

Exceeded Profits have been achieved

65
Q

What does it mean when Normal Profits have been achieved?

A

Average Revenue = Average Cost

66
Q

What does Average Revenue < Average Cost mean?

A

The company did not make any profits but instead made a loss

67
Q

What are the 3 types of Profits?

A
  1. Normal Profit
  2. Supernormal Profit
  3. Economic Losses
68
Q

What is Normal Profit?

A

Normal profit is the term used when a company can function efficiently has made enough revenue to cover fixed/variable costs and can remain competitive in the working market.

69
Q

What does it mean when firms say that they say “economic profit is zero”

A

This means that the firm has produced NORMAL PROFIT

70
Q

What is Supernormal Profit?

A

Supernormal profit is the term used when a company makes an exceeding amount of profit in comparison to their normal profit which is a very big positive

71
Q

What is Economic Loss?

A

Economic Loss is the term used when a company fails to produce enough profit to function efficiently meaning that the total costs are greater than the total revenue