Topic 5 - Relationship Between Media And Audiences Flashcards
1
Q
What is a media text?
A
Any media product which describes, defines or represents something, such as a movie or video clip, TV or radio programme, a newspaper or magazine article, a book, a poster, a photo, a popular song, an advertisement, a CD or DVD, a website etc.
2
Q
What does polysemic mean?
A
A media text (such as a media message, picture or headline) can be interpreted in different ways by different people.
3
Q
What are the methodological problems of researching media effects?
A
