topic 5 - demand Flashcards
what is a demand function
it shows the relationship between the quantity of a good a consumer wants to buy and the factors that influence it like prices and income
what bundle does consumer choose
the bundle of goods that maximise their utility while satisfying their budget constraint
types of demand functions
marshallian demand (ordinary demand), hicksian demand (compensated demand)
marshallian demand
solution to utility maximisation problem, shows how much of a good a consumer will buy given prices and income
hicksian demand
the solution to the expenditure minimisation problem, shows how much of a good a consumer would buy to achieve a specific utility Lebel while minimising spending
substitution effect
the consumer substitutes toward the cheaper good, if apples become cheaper than oranges, the consumer buys more apples
income effect
the price change affects the consumers real income, if apples are cheaper the consumer feels richer
normal goods
demand increases when income rises
inferior goods
demand decreases when income rises
giffen goods
a special case of inferior goods where demand increases when the prices rise
price elasticity of demand (own price elasticity)
measures how demand changes when the goods price changes
income elasticity of demand
measures how demand changes with income
cross-price elasticity of demand
measures how the demand for one good changes when the price of another good changes (pos substitutes, neg complements)
individual demand curve
shows how the quantity demanded by a single consumer changes with price
market demand curve
the horizontal sum of all individual demand curves