topic 4 - marketing Flashcards
1
Q
market orientation
A
2
Q
product orientation
A
3
Q
marketing
A
process that links the business to the customers by anticipating and meeting their needs profitably - through the introduction of the right products, at the right time, to the right people and in the right place
4
Q
market size
A
total level of sales of all producers within a market
5
Q
market growth
A
change in the size of a market (volume or value) within a period of time
6
Q
market share
A
the percentage sold by a business of all the market sales
