TOPIC 4: Market Environment

Question 1

Consist of actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target customer.

Answer 1

Marketing Environment

Question 2

Forces close to the company that affects its ability to serve its customers

Answer 2

Microenvironment

Question 3

Large Societal Forces

Answer 3

Macroenvironments

Question 4

The Company’s Micro environment (6)
C-S-MI-C-C-P

Answer 4

The company
Suppliers
Marketing intermediaries
Customers
Competitors
Publics

Question 5

Firms and Individual that provides the resources needed by the company.

Answer 5

Suppliers

Question 6

Helps the company target and promote its products to the right markets.

Answer 6

Marketing Services Agencies

Question 7

Those who serve target market with similar products and services.

Answer 7

Competitors

Question 8

Give me an example of publics.

Answer 8

Government
Media
Financial
Local
General
Internal

Question 9

Influence the company’s ability to obtain fund

Answer 9

Financial Publics

Question 10

Includes Neighborhoods residents

Answer 10

Local Publics

Question 11

Macroenvironment (6)
D-E-N-T-P-C

Answer 11

Demographic forces
Economic forces
Natural forces
Technological forces
Political forces
Cultural forces

Question 12

The ____ _____ are rethinking the purpose and value of their work, responsibilities, and relationship.

Answer 12

Baby boomers; Maturing Boomers

Question 13

“Birth Dearth” Lie in shadow of boomers and lack obvious distinguish characteristics.

Answer 13

Generation X

Question 14

Generation X is once called

Answer 14

MTV generation

Question 15

Generation X prize _____, not acquisition

Answer 15

Experiences

Question 16

They are the most educated generation to date.

Answer 16

Generation X

Question 17

Also called as echo boomers, utter fluency and comfort with DIGITAL TECHNOLOGY

Answer 17

Generation Y or Millennials

Question 18

The growing telecommuter market with WebEx

Answer 18

Cisco

Question 19

Affects consumer purchasing power and spending pattern.

Answer 19

Economic profile

Question 20

: Constitute rich markets for many different kinds of goods

Answer 20

Industrial economies

Question 21

They consume most of their own agricultural and industrial output and OFFER FEW MARKET OPPORTUNITIES.

Answer 21

Subsistence Economies

Question 22

Environment: Changes rapidly

Answer 22

Technological Environment

Question 23

Environment: Includes laws, government agencies, and pressure groups.

Answer 23

Political environment

Question 24

Environment: Composed of institutions and other forces that affects a society’s basic value, perception, preference, and behavior.

Answer 24

Cultural Environment

Question 25

Give example of Filipino traits:

Answer 25

Hiya
Amor propio
Utang na loob
Pakikisama
Bahala na
Filipino “yes’

Question 26

Companies design strategies that avoids threats and capitalize upon opportunities.

Answer 26

Reactive

Question 27

Environmental management: Use of lobbyists,PR, lawsuits to influence environmental forces

Answer 27

Proactive