Topic 4- Impact Of Media On Sustainability Of The Financial Services Industry

Question 1

What do the financial press do?

Answer 1

Aimed at financially literate people- it’s factual and technical, analytical and serious. They draw up on data and graphs to analyse facts and draw an overall conclusion

Question 2

What do the broadsheet press do?

Answer 2

These are newspapers such as The Times, The Guardian and The Telegraph
Less technical style and take a traditional approach to the news with an in-depth coverage

Question 3

What is the middle market press?

Answer 3

This includes the Daily Mail and the Daily Express

These stories are shorter and less technical than broadsheets

Question 4

What are the 4 financial services in the print media?

Answer 4

• Financial Press
• Broadsheet Press
• Middle Market Press
• Tabloid Press

Question 5

What is PPI?

Answer 5

Sold to borrowers to guarantee the payment of their debts if they lose their income due to unemployment or illness