Topic 4: Brand Elements

Question 1

What are the different types of Brand Elements?

Answer 1

BUL SSSS JCP

• brand names
• url
• logos
• signage
• symbol
• spokespeople
• slogans
• jingles
• character
• packaging

Question 2

What would an ideal brand element be like?

Answer 2

Fun or interesting
Easily remembered
Suggestive of the product class and benefits
Rich with creative potential

Question 3

6 criteria for choosing Brand Elements

Answer 3

MMLTAP

• memorability
• meaningfulness
• likability
• transferability
• adaptability
• protectability