Topic 3.2 Price, income and cross elasticities of Demand Flashcards
Price elasticity of Demand
The price elasticity of demand is the responsiveness of a change in demand given a change in price
PED formula
PED = %Change in Demand / %Change in Price
PED result and why
This is always negative (unless anomalies) due to the Law of Demand - either the numerator or denominator of PED will be negative
PED > 1
Demand is price elastic. This means that a small change in price results in a great change in demand.
E.g Luxuries or lots of competition
PED < 1
Demand is price inelastic. This means that demand doesn’t change much even if there is a big change in price
PED = 0
Demand is perfectly price inelastic. This means that the numerator is 0 therefore demand doesn’t change at all even with a change in price (a vertical line)
PED = ∞
Demand is perfectly price elastic. This means that the denominator is 0 therefore the demand changes whilst price remains the same (a horizontal line)
PED = 1
Demand is unitary price elastic. This means the numerator was the same as the denominator. Reverse of an exponential curve.
Factors influencing PED
- Substitutes (if the good has several substitutes, then it would be more price elastic).
- Degree of necessity (necessities tend to have lots of demand therefore price inelastic wheras luxuries would be price elastic).
- Habit (consumers less sensitive to price changes if they are used to buying out of habit therefore price inelastic).
- Peak and off-peak demand (demand is price inelastic at peak times and vice versa for off-peak times).
- Proportion of income spent on good (if high proportion, then price inelastic as people are less sensitive to price and vice versa).
Income Elasticity of Demand
Income elasticity of demand (YED) is the responsiveness of a change in demand to a change in income
YED formula
% change in quantity demanded / % change in income
Inferior goods
This is when income increases but demand decreases. This is for cheap goods as now people have more money to spend on more expensive/branded goods. Therefore YED < 0
Normal and Luxury goods
When income increases, demand increases.
Necessities have a YED of 0 < YED < 1
Luxuries have a YED > 1
Determinants of YED
- The type of good: inferior, normal (necessity) or normal (luxury)
- Level of Income of a consumer
Firms decisions when incomes increase
During economic growth when incomes are rising, firms may decide to switch to produce more luxury goods.