Topic 3: dynamics of markets: price elasticity Flashcards
What is elasticity?
defined as the percentage change in a dependent variable if the relevant independent variable changes by 1%
formula of elasticity
By dividing the percentage change in the dependent variable by the percentage change in the independent variable
What does Utility mean?
means the amount of satisfaction that someone obtains from consuming an additional unit
Total utility
refers to all the satisfaction per unit gained from the consumption of those goods. It can be found by dividing total utility by the number of goods consumed
Average utility
is the average satisfaction per unit from the consumption of those goods which can be found by dividing total utility by the number of goods consumed
Marginal utility
is the satisfaction gained from the last economic good consumed
What is the law of diminishing marginal utility
when the marginal utility declines as the number of goods consumed increases
How is a marginal utility found
by subtracting successive total utilities
What is called consumer equilibrium
When the marginal utilities of goods purchased by the consumer are equal
How to determine the patterns of consumption
by reference to the prices of goods and their relative marginal utilities
What is consumer equilibrium
is a state of stability in consumer purchasing patterns n which an individual has maximised his or her total utility
The law of demand
states that there is an inverse relationship between a good’s price and the quantity demanded, everything else being the same. If the relative price of a god falls, the individual will buy more of the good. If the relative price rises, the individual will buy less
Wha leads to the law of demand
The assumption of rational behaviour, coupled with the consumer’s willingness and ability o substitute less costly goods when the price go up
What does the price elasticity of demand refer to
the responsiveness of quantity demanded to a change in price. The word responsiveness means that there is a stimulus reaction involved. Some changes or stimuli cause people to react by changing their behavior. Elasticity measures the extent to which people react
When is demand inelastic
When quantity demanded is relatively unresponsive to price changes
When is demand elastic
Where quantity demanded is very responsive to price changes- a small change in price leading to a relatively large quantity demanded
what is the elasticity of demand
is the relationship between proportionate change in price and the proportionate change in quantity demanded
What is the most common elasticity measurement
price elasticity of demand
What does the price of elasticity of demand measure
it measures how much consumers respond in their buying decisions to a change in price
How is price elasticity calculated
by making use of the percentage change in price and quantity, and not absolute changes