Topic 3, CULTURAL ENVIRONMENT

Question 1

Define ‘low context cultures’

Answer 1

Low context cultures rely on spoken and written languages. Low degree of complexity.

Low-context cultures are those that communicate information in direct, explicit, and precise ways.

Countries: The United States, Canada, Scandinavian countries, Germany, Austria, United Kingdom or Switzerland.

Question 2

Define ‘high context cultures’

Answer 2

High context cultures use elements - like the social context - surrounding the message. High degree of complexity

High-context defines cultures that are usually relational and collectivist, and which most highlight interpersonal relationships.

Countries that fall into this categorization are Japan, China, France, Spain, Brazil.

Question 3

True or false?

Culture is the collective innate programming of the mind that distinguishes the members of one human group from another.

Answer 3

True

According to Geert Hofstede, this is the definition of culture.

Question 4

True or false?

According to Hofstede, national territories equal cultural territories.

Answer 4

True – Hofstede looks at national territories and the cultural traits and compares these with other nations.

Question 5

True or false?

Social Marketing and Socially Responsible Marketing are the same.

Answer 5

False

Social Marketing is designed to influence the behavior of target audiences in order to improve social welfare.

Socially responsible marketing is to make products but to be responsible at the same time. Practices that some companies adopt to acknowledge the larger social and environmental impacts of their products and services.