Topic 3 Flashcards
The ability to develop something original, particularly an idea or a representation of an idea
Creativity
Change that adds value to an existing product or service
Innovation
Truly novel product, service, or process that, though based on ideas and products that have come before, represents a leap, a creation truly novel and different
Invention
The five stages of creativity
- Preparation
- Incubation
- Insight
- Evaluation
- Elaboration
Involves investigating a chosen field of interest, opening your mind, and becoming immersed in materials, mindset, and meaning
Preparation
Giving yourself and your subconscious mind time to incorporate what you learned and practiced in the preparation stage
Incubation
Also known as “illumination” or the “aha!” moment; when the solution to a creative problem suddenly becomes readily accessible to your conscious mind
Insight
The purposeful examination of ideas
Evaluation
Actual production; release of a “minimum viable product”; function well enough that you can begin to market it while still elaborating on it an alternative development process
Elaboration
Describe a feeling of dissatisfaction among customers’ a persistent or recurring problem that frequiently inconveniences or annoys customers
Pain point
Internally focused sources for innovative opportunity according to Drucker as cited by Kuratko
- The unexpected
- Incongruities
- (Innovation based on) Process-need
- Industry and market structures
Externally focused sources for innovative opportunities
- Demographics
- Changes in perception, mood, and meaning
- New knowledge - both scientific and non-scientific
A difference exists between expectation and reality
Incongruities
Process gaps or bottlenecks where an answer is required
(Innovation based on) Process-need
Changes caused by consumer attitudes, advancements in technology, etc.
Industry and market structures
Age, status, race, sex
Demographics
Unexpevted failure and success, outside events
The unexpected
Uniqueness of every individual creates differentiation of the offered goods and services
Changes in perception, mood, and meaning
Knowledge-based concepts
New knowledge - scientific and non-scientific
An innovation that modifies an existing product or service
Incremental innovation
Based on a new technology, a new advancement in the field, and/or an advancement in a related field that leads to the development of a new product
Pioneering innovation
A process that significantly affects the market by making a product or service more affordable and/or accessible, so that it will be available to a much larger audience
Disruptive innovation
Address social or environmental challenges; involves developing new solutions to improve the lives of others or benefit society as a whole
Social innovation