topic 3 Flashcards
Definition: Law of Demand
price and quantity demand have an inverse relationship because of the Law of Marginal Utility
Definition: Law of Diminishing Marginal Utility
utility as you consume more units of a specific G&S decreases therefore only lower prices will entice customers to consume more
Definition: Quantity Demand
the level of demand at a particular price
Describe the theoretical Demand Curve of a normal good
X axis = price / Y axis = quantity demand
negative sloping curve
Describe the movement of the Demand Curve
Movement ALONG the demand curve is due to a change in price (moving up is a contraction as price goes up / down is an expansion as price goes down)
Movement OF the demand curve is due a change in anything BUT price (shifting right is an increase / shifting left is a decrease)
What are the factors affecting market demand?
- population size
- demographic
- distribution of income
- consumer expectations for future prices
Describe the movement of a substitutes’ demand curve?
if income decreases, the DC shifts right
if income increases, the DC shifts left
Describe the movement of a compliment’s demand curve?
if income decreases, the DC shifts left
in income increases, the DC shifts right
Definition: Consumer Surplus
a measure of the utility that people gain from consuming G&S under the price mechanism (surplus of utility firms aim to get rid of using price differentiation)
Definition: Derived demand
the demand for the FOP/factor markets due to the demand for final G&S
Definition: Supply
the quantity of a good or service producers are willing to supply for sale at a particular price at a particular time shown through the supply curve, a graphical representation of the relationship between price and quantity supplied
What is the law of supply?
supply, profit and price have a positive/direct relationship (shown by the positive slope of the supply curve)
What are the factors affecting supply?
- price (of the specific G/S and the price of substitutes and compliments)
- cost of FOP
- technology changes
- producers expectations about the market
- producers preferences
- monopoly vs competition
- seasonal changes
- increase/decrease in productivity
Movement along the supply curve?
contraction/expansion due a change in price
Movement of the supply curve?
increase/decrease due to a change in anything BUT price
Definition: Producer surplus
difference between the price a producer sells the G/S for and its marginal cost (below the price and above the demand curve)
Definition: market equilibrium
where the demand curve and supply curve intercept (demand = supply)
Definition: Price mechanism
process by which decision about selling prices and production quantities are determined supply and demand curve equilibrium