Topic 2 Round Up

Question 1

What steps are included in creating a customer driven marketing strategy and mix

Answer 1

1. segmentation

Divide your market up into customer groups

2. Target marketing
   What customer group you intend to serve
3. Positioning
   What your market will offer that best serves your customers

Question 2

definition of segmentation

Answer 2

Process but which customers with so me heterogeneity can be grouped into smaller mor similar market mixes.

Question 3

What is a segment

Answer 3

A target market of consumers that enjoy similar characteristics

Who with other consumers make up the target market for a product of service

Question 4

How are consumers segmented

Answer 4

Behavioural
Pschological
Profile

Question 5

What are some key aspects of behavioural consumer market

Answer 5

Purchase usage \purchase