Topic 2: Decesion making in the market Flashcards
Define what is a market
A market is simply an organization where buyers and sellers of particular good and/or service negotiate an agreeable price
What is the Different Market structure in order of Competition power (Strongest to weakest)
- Pure competition
- Monopolistic competition
- Oligopoly
- Pure monopoly
Explain all the Factors of a pure competition market structure
- Many buyers and sellers in the industry
- Strong competition
- Little market power to set their prices
Explain all the factors of a Monopolistic competition
- Moderate number of buyers and sellers in the industry
- Quite Strong competition
- Product or brand name differentiation is important
- Little market power to set their prices
Explain all the factors of a Oligopoly
- Relatively few (usually up to 8 or 10) but large sellers control the industry
- Potential for collusion and abuse of market power
- Product or brand name differentiation is quite important
- Fairly difficult entry and exit by new firms because of well established companies
Explain all the factor of pure monopoly
- One seller controls the output of the industry
- Weak competition no rivals
- Product differentiation is unimportant
- The firm is a price marker and has a lot of market power
What does the law of demand state
The law of Demand states as the price of a good or service increases, consumer demand for the good or service will decrease, and vice versa.
What happens to the demand line when the price of a product increases/Decreases
- As the price increases, there is a contradiction in the quantity demanded, causing a movement upwards along the demand line.
- As the price decreases there is an expansion in the quantity demanded, causing a movement downwards along the demand line.
What does the law supply state
The law of supply states that the quantity of particular good or service that a businesses are prepared to supply varies directly with a change in its price.
What happens to the supply line when the price of a product increases/Decreases
- As the price increases, there is a expansion in the quantity demanded, causing a movement upwards along the supply line.
- As the price decreases there is an Contraction in the quantity demanded, causing a movement downwards along the supply line.
What are non price factors that causes shift in the supply curve
- Increase or decrease in the supply
- Resources used by business become cheaper
- Increased efficiency
- More favorable climatic conditions
- Changes or introductions of Government policies
What are non price factors that causes shift in the Demand curve
- An increase or decrease in population’s disposable income
- Changes in trend
- Changes in the demographic
- Available substitutes