Topic 2 Flashcards
0
Q
What do you use Porters Five Forces analysis for?
A
The define the attractiveness of industries and markets and to identify their potential for change
1
Q
What do you use PESTLE for?
A
To analyse the broad macro-environment of organisations in terms of political, economic, social, technological, ecological and legal factors
2
Q
What does PESTLE stand for?
A
Political, economical, social, technological, ecological, legal
3
Q
What are key drivers for change?
A
The environmental factors likely to have a high impact on success or failure of strategy
Key drivers vary by industry
