Topic 2 & 3 Flashcards
1
Q
Uses of information
A
⦿Aids decision making and planning ⦿Monitors progress ⦿Aid targeting and strategy making ⦿Gives competitive Advantage ⦿Spotting trends
2
Q
Features of Good Quality Information
A
⦿Accurate ⦿Correctly targeted ⦿Understandable ⦿Complete ⦿Relevant ⦿Up to date
3
Q
Direct data collection
A
Company gathers their own information
4
Q
Indirect data collection
A
Company buys information from another source
5
Q
Cost categories
A
Financial, Time, Human resources
