Topic 1.5 - Understanding External Influences Flashcards
List some benefits of a business plan
- increases chances of success
- makes entrepreneur realise that they lack skills needed for part of the plan - try harder to employ expert
- if plan is received well by investors, may compete to offer attractive terms for obtaining capital
- good to get it on paper
List some problems of a business plan
- making a forecast doesn’t make it happen - confuse plan with reality
- problems arise if plan is too rigid - good to be flexible
- plans based on high sales will include lots of staff to meet demand - higher risk
- business success is often about people, not paper
- over-focus on perfect plan = less time visiting suppliers/customers
What is a stakeholder?
A stakeholder is any individual or organization that is affected by the activities of a business
What are the different types of stakeholders?
- owners
- customers
- local community
- suppliers
- financiers
- government
- competitors
- pressure groups
- employees
What might customers be interested in when buying goods?
- range of goods offered
- price and quality
- opening hours and availability of staff
- helpfulness of staff
- overall efficiency
What do employees expect from the business they work for?
- fair pay and treatment
- good working conditions
- job security and prospects
- appropriate range of facilities
Managers share the same expectations as other employees, but have additional concerns. What are they?
- pressure to increase sales
- cut production costs
How do suppliers influence a business?
By the quality and price of what the supply as well as the speed at which they supply it
What happens if there are fewer suppliers offering the same product?
A supplier will have a lot of power over a business demanding this product and can raise its prices
What happens if there are many suppliers offering the same product?
The business has power over the supplier
Who are financiers?
Financiers are individuals who invest money in a business i.e. shareholders, or organizations such as banks which lend money to businesses.
Why are financiers interested in a business succeeding?
- make a profit on their investment
- receive repayments on time
How do financiers influence a business?
How much money they lend or invest in that business
- with more capital a business can grow
- able to close a business or sell its assets to repay debts
What does a local community expect?
- provide jobs and services
- avoid disrupting or polluting area
Why is the government a stakeholder in every business?
- govt wants business to do well
- people > employment > pay tax
- more profit = more money govt makes
- successful business = healthy economy
What is a pressure group?
An organised group of people which persuades businesses, and the government, to act in ways that are in line with their particular views
How can pressure group have a big influence over a business?
creating negative publicity about the business’s activities
What are the different areas of technology used by a business?
- e commerce
- social media
- digital communication
- payment systems
How is technology managed in a business?
- planning
- improve customer care
- increase production
- manage human resource
- improve on business communication
- catalyst for innovation - emerging tech
Benefits of e commerce?
- can trade around the world at any time
- process order immediately
- real-time order updates to customers
- avoid running retail shop
- easy ordering process
Disadvantages of e commerce
- expensive to keep up with tech
- customers have security concerns over fraud and account details
- harder to build relationships with customers, leads them to make purchase decisions because of price not brand loyalty
Benefits of payment systems
- easy
- fast
- open 24/7
- allows people to order immediately
- trends in sales can be identified
- can work in different currencies
- customers expect it, choose not to shop if digital payment isn’t available