Topic 1.3: Organisational Objectives Flashcards
Vision Statement
Aims & Goals
Mission Statement
Purpose of business
Strategic Objectives
Long term goals (5 years)`
Tactical Objectives
Medium term goals (1-5 years) affecting a section of the organisation
Operational Objectives
Short term goals (day to day)
Profit Maximisation
Maximum difference between revenue and expenses
Dividends
A portion of the profits
Market share
The business’s share of the total market sales (greater the share the more profits made)
Internal growth
More employees, increasing sales, new products etc.
External growth
Merging or acquiring other businesses
Legal redress
Litigations
Ethical objectives
Company with fair business practices, ethical guidelines and established moral principles
Corporate Social Responsibility
Practices and policies taken by corporations intended to have a positive influence on the world
Market Penetration
Achieving high market share in existing markets with existing products
Diversification
Selling different, key products into new markets
Market Development
Selling existing products to new markets
Product development
Sale of newly-developed or new products in existing markets
Generic Strategies
Effects the company as a whole to reach its goals
Corporate Stategies
Used to reach Strategic Objectives (Long-term)
Market Standing
The extent to which a business has presence in the industry
Strategies
The medium to long-term plans of action to achieve the strategic objectives of an organisation
Tactics
Short-term methods used to achieve an organisation’s tactical objectives
Aims
General and long-term goals of an organisation/What an organisation wants
Objectives
Short-to-medium-term and specific targets an organization sets in order to achieve its aims