Topic 12: Marketing Ethics

Question 1

What are the 3 common areas of Exploitative Marketing?

Answer 1

1. marketing to children
2. nutritional labeling
3. pharmaceutical marketing

Question 2

Key concerns on Marketing to children:

Answer 2

MII (pa sususu)
1. marketing of unhealthy food to children (common tactics: appealing colors and shape, use of cartoon and toys)

2. impressionable age, susceptible to marketers influence
3. increased use of device and exposure to embedded advertisement

Question 3

Explain Nutritional Labeling

Answer 3

Some nutritional labeling are misleading because of the

• questionable serving size
• hidden information
• misleading use of colors (green implies healthier)

Question 4

Explain Pharmaceutical Marketing misleading tactics

Answer 4

Some misleading tactics involve:

• exaggeration of efficacy
• downplay side effects of the drug