Topic 10: Ratios Flashcards
What is the definition of Profitability?
The ability of a business to control its expenses to earn a profit.
What is the definition of the Profit (Margin) Ratio?
The percentage of profit (after tax) that is contained in each dollar of sales.
What is the trend in the Profit (Margin) Ratio when it Increases?
An increase in profit in proportion to sales.
What is the trend in the Profit (Margin) Ratio when it Decreases?
A decrease in profit in proportion to sales.
What are some reasons behind an Increase in the Profit (Margin) Ratio?
- decrease in expenses
- increase in selling price
- decrease in cost of sales
What are some reasons behind a Decrease in the Profit (Margin) Ratio?
- increase in expenses
- decrease in selling price
- increase in cost of sales
What are some suggested strategies for improving the Profit (Margin) Ratio?
- decrease expenses
- increase selling price
- decrease cost of sales / find cheaper suppliers
What is the definition of the Gross Profit Ratio?
The percentage of profit the business has earned from its inventory.
What is the trend in the Gross Profit Ratio when it Increases?
An increase in gross profit in proportion to sales.
What is the trend in the Gross Profit Ratio when it Decreases?
A decrease in gross profit in proportion to sales.
What are some reasons behind an Increase in the Gross Profit Ratio?
- increase in selling price
- selling more high profit items
- decrease in cost of sales
What are some reasons behind an Decrease in the Gross Profit Ratio?
- decrease in selling price
- selling more low profit items
- increase in cost of sales
What are some suggested strategies for improving the Gross Profit Ratio?
- increase selling price
- decrease cost of sales / find cheaper suppliers
What is the definition of the Expense Ratio?
The percentage of expenses (exc. cost of sales) that is contained with each dollar of sales.
What is the trend in the Expense Ratio when it Increases?
An increase in expenses in proportion to sales.
What is the trend in the Expense Ratio when it Decreases?
A decrease in expenses in proportion to sales.
What are some reasons behind an Increase in the Expense Ratio?
- increase in expenses
- inclusion of an extra-ordinary expense