Topic 1 Flashcards
Competition in the marketplace forces managers to think in terms of what?
Outcomes (profits, sales, market share, etc.)
What factors are more important to non-market players?
Oversights, quality assurance, and social welfare all gain importance
What does the PEST Framework stand for?
Political, Economic, Social, and Technological
What is Corporate Social Strategy?
The opportunities and risks that companies face and how they operate in an ever-changing social environment
What were BP’s two strategic acquisitions?
ARCO (an oil and gas company) for $26.5B and Solarex for $45M
Greenpeace gave who the Greenwash of the Year Award?
BP (British Petroleum)
What did BP do to rebrand itself?
Create a new logo and advertising campaign which represented rebirth and the Helios logo (sun God)
What did NGOs find when looking at BP?
While BP spent much of its time advertising its involvement in the solar energy market, its oil industry is 588 times larger than its solar industry
Why did Greanpeace accuse BP of pretending to be green?
BP spent $45M to acquire Solarex, but spent $26B to acquire ARCO and $207M to implement Helios re-branding
What was BP’s Corporate Social Strategy?
Selective expression of its positive effects
What do NGOs do when market inefficiencies exist?
Take political or direct action (e.g. when companies lack property rights, abuse market power, cause pollution or externalities, etc)
Public policy changes can do what?
Both cause inefficiencies and correct existing inefficiencies
What occurs at a socially efficient production level (Qe)?
Production and sale of a product that consumers value more than the costs of production
When consumers value a product more than the costs of production, what occurs?
Socially efficient production levels (Qe)
What two factors capture all the metrics needed to gauge social efficiency?
Demand and supply
Demand represents what?
Value to customers (Consumer valuation)
What is consumer surplus?
The difference between what customers are willing to pay and the price they have to pay
Supply represents what?
The cost to producers (Cost of production)
What is producer surplus?
The difference between the price sellers receive and the minimum supply price needed to cover costs
Social efficiency occurs when?
At market equilibrium (When all costs and value are accounted for in demand and supply curves)
Taxes imposed on sellers cause what?
An inward shift of the supply curve (decreased supply) while raising costs of production
What are the general results of taxation?
Government collects revenue, prices are increased to buyers, prices are decreased to sellers, and lower quantities are both bought and sold
Taxes do what to surpluses?
Consumer and producer surpluses decrease