Topic 01 Consumers Flashcards
A>_B
A is at least as good as B
A~B
A equals B
A>B
A is better
two types of rational
complete- consumers can compare easily (A>B or B>A)
transitive-obvious by deduction, if A is better than B and B is better than C then A is better than C
rational
able to make clear decisions
just because consumers are rational, doesn’t mean their behaviour is conscious. what does this mean?
actions speak louder than words, behaviour may be different
just because consumers are rational, doesn’t mean their behaviour is typical. what does this mean?
abnormal preferences
just because consumers are rational, doesn’t mean their behaviour is objectively correct. what does this mean?
may be a completely wrong statement but they still believe it (pigs flying etc)
just because consumers are rational, doesn’t mean their behaviour is egoistic. what does this mean?
may consider others in the choice
monotonicity
more of a good is better
utility
numerical index associated with each bundle that tells you which bundle is better. tells us the utility of any given allocation or outcome
types of utility
ordinal and cardinal
ordinal utility
ranking but not intensity of their preference, which one they like more but not by how much
cardinal utility
measures intensity of the like but it isn’t transferable ( unit of utility can be costlessly transferred to another person)
assumptions of the indifference curves
downward sloping (or monotonicity is violated)
they aren’t thick lines
different curves can’t cross
for any utility bundle there’s an indifference curve going through it
if they have equivalent utility, the bundles lie on the same indifference curve