Topic 01 Consumers Flashcards
A>_B
A is at least as good as B
A~B
A equals B
A>B
A is better
two types of rational
complete- consumers can compare easily (A>B or B>A)
transitive-obvious by deduction, if A is better than B and B is better than C then A is better than C
rational
able to make clear decisions
just because consumers are rational, doesn’t mean their behaviour is conscious. what does this mean?
actions speak louder than words, behaviour may be different
just because consumers are rational, doesn’t mean their behaviour is typical. what does this mean?
abnormal preferences
just because consumers are rational, doesn’t mean their behaviour is objectively correct. what does this mean?
may be a completely wrong statement but they still believe it (pigs flying etc)
just because consumers are rational, doesn’t mean their behaviour is egoistic. what does this mean?
may consider others in the choice
monotonicity
more of a good is better
utility
numerical index associated with each bundle that tells you which bundle is better. tells us the utility of any given allocation or outcome
types of utility
ordinal and cardinal
ordinal utility
ranking but not intensity of their preference, which one they like more but not by how much
cardinal utility
measures intensity of the like but it isn’t transferable ( unit of utility can be costlessly transferred to another person)
assumptions of the indifference curves
downward sloping (or monotonicity is violated)
they aren’t thick lines
different curves can’t cross
for any utility bundle there’s an indifference curve going through it
if they have equivalent utility, the bundles lie on the same indifference curve
marginal rate of substitution
change in y variable/ change in x variable or -marginal utility of x/marginal utility of y
tells us how much of y is given up to gain x
marginal utility
extra utility gained by an extra unit of good
slope/gradient of budget line
-Px/Py
budget line equation
f=Y/Py-(Px/Py)X
what does engel curve look like
refer to figure 1.8, connects the two points of each bundle to form a straight line
income effect
change in quantity demanded caused by a change in income/wealth prices stay constant
substitution effect
change in quantity demanded caused by change of price keeping real income/wealth constant
when income changes, does it effect income or substitution effect?
income effect
when price changes, does it effect income or substitution effect?
both, the consumer becomes “richer” as they spend less