Top Brands With Good Csr Practices Flashcards
In the wake of fake news, news outlets
are taking to social media networks like
TikTok and Threads to address a new
audience and tackle false information
around issues such as the U.S. election
and coronavirus.
• Their goal is to draw in new readers
and build trust using short-form videos
and viral content.
THE WASHINGTON POST
(social media and journalism)
• Their primary focus as a modern-day
superbrand is to phase out single-use
plastic packaging for its bricks with all
packaging to be sustainable by 2025.
While testing on creating a sustainable
brick has been challenging, the
company is committed to continuing its
research to come up with a viable
solution.
• Currently, 93% of packaging is made from
paper, cardboard, and other paper-
based materials.
LEGO
(packaging)
committed to reducing emissions and
waste along with using sustainable design and
sustainable materials in its 2030 Environmental
Goals report.
• Some of the goals include achieving net zero
emissions for direct operations, using plastic
that contains at least 30 percent recycled
content or a lower-impact alternative material
and eliminating single use plastics on cruise
ships by 2025
THE WALT DISNEY COMPANY
(local communities)
Produces its electricity through solar
panels and wastewater and aims to have
all its beer carbon neutral by 2030.
• The first wind-powered brewery in the
United States, the first certified carbon-
neutral beer in North America (Fat Tire),
and the first to achieve a perfect score of
100 on the Human Rights Campaign’s
Corporate Equality Index.
• It also gives away $1 of every barrel sold
to support its philanthropic initiatives,
values, and goals giving away $30 million
so far.
NEW BELGIUM BREWING COMPANY
(sustainability)
To tackle racial and social equity, they
announced a mentorship program to connect
black, indigenous, and people of color (BIPOC)
to senior leaders and invest in partnerships. The
Chain also aims to have BIPOC represented at
30% in corporate roles and 40% in retail and
manufacturing by 2025.
• With an eye to hiring, they wanted to
diversify its workforce and provide
opportunities for specific cohorts. It has
pledged to hire 25,000 US military veterans and
spouses by 2025 as part of its socially
responsible efforts. The company has surpassed
targets, hiring 40,000 veterans and spouses
since the launch.
Starbucks
(workplace diversity & inclusion)
its
renewable business strategy with a
mission to double down on clean
technology and generate $20 billion in
revenue from green products.
• As part of its ‘Ecomagination
Challenge’ launched last year, GE
awarded five people $100,000 each to
develop their innovations such as an
inflatable wind turbine, an intelligent
water meter, a cyber secure network
infrastructure, and short-circuiting and
outage technology.
GENERAL ELECTRIC
(clean technology)
Backing climate-neutrality, is a
major provider of high-quality, reliable
electronics, along with other solutions
to support sustainable developments.
The company is committed to reducing
emissions both upstream and
downstream in its supply chain.
BOSCH
(climate neutral)
donates up to
1.5% of its revenue
to charitable causes each year to more than
14 , 500 nonprofits through philanthropy such
as food banks and incubators (plant science
and renewable energy) to hasten the speed
to market for start
-ups
.
WELLS FARGO
(philanthropic)
health equity and enables
equitable access to vaccines.
• They also provide grants in the instance of
natural disasters such as Haiti in the
aftermath of Hurricane Matthew and the
global refugee crisis in Europe and the
Middle East. This money is provided in
cooperation with NGOs to reach as many
people as possible
PFIZER
(access to healthcare)
• 24 weeks of paid leave but employees
can take parental leave until their child
is three years of age.
• The program also allows employees
one month of flexible work when they
return to help transition from being a
full-time parent to a full-time employee
Spotify
(employee rights)
enables relationships by offering
its staff members 52 weeks of paid
parental leave, which can be taken
any time within a child’s early years.
To put this into perspective, the
average technology firm provides
parents with 18 weeks of paid leave
during the maternity/paternity phase.
NETFLIX
(employee rights)
• Their mission is to ‘build a better world,
where everyone is free to move and
pursue their dreams’. They have
increased investment in electrification to
$22Bn (from an original $11Bn) and aim
for their vehicles to be carbon neutral by
2050.
• The company is also focusing on pay
equity. They are conducting a diversity,
equity, and inclusion audit while
introducing a global salaried pay ratio
(including gender) to level the playing
field for all employees.
FORD MOTOR COMPANY
(carbon neutral & pay equity)
• Their message is ‘a world without waste’, with the aim of collecting and recycling every
bottle, making their packaging 100%
recyclable, and replacing all water used in
creating their drinks back to the environment
to ensure water security. They aim that by 2030, they will have reduced their carbon footprint
by 25%
• In 2021, the business announced the first-ever plant-based bottle and has since been refining its product and understanding how it will align
with the wider manufacturing process.
COCA-COLA COMPANY
(sustainability)
trusted not only for its environmentally
friendly initiatives but also due to its outspoken
CEO, Sundar Pichai. He stands up against social issues including President Donald Trump’s anti-
Muslim comments and the impact of AI in
society in terms of misinformation and fake news. The company also builds tools to help minority-
owned businesses and communities and factors in accessibility.
GOOGLE
(social issues
• A leading organization in the
pharmaceutical industry,acts as a great example of
CSR in action. For more than 30 years,
has dedicated many of its efforts to
minimizing its ecological footprint.
• Their purchase of a privately owned
energy supplier in the Texas Panhandle
allowed the company to reduce pollution
while providing a renewable, economical
alternative to electricity. The company
continues to seek out renewable energy
options to have 100% of its energy needs
from renewable sources by 2025.
Johnson & Johnson
( renewable innovation)
