To what extent can wineries control the quality of the grapes they purchase? (2021, Q5) Flashcards
Essay: To what extent can wineries control the quality of the grapes they purchase? (2021, Q5)
What is the plan?
Intro
1/ Long term contracts
2/ Direct oversight, technical and educational support
3/ strict sorting and traceability
Conclusion
Essay: To what extent can wineries control the quality of the grapes they purchase?
Sum-up the introduction in 4 bullet points.
*owned-vineyards = control quality.
*purchased grapes = risk of lower quality
*Reduced control on vineyard management
*In this essay: assess control over purchased grape quality.
Essay: To what extent can wineries control the quality of the grapes they purchase? (2021, Q5)
What is the tittle of the first part? Sum it up in 6 bullet points. Includes one example.
1/ Long-term contracts
• Avoid open market = no control on grape quality.
• Long-term contracts = set clear quality standards.
• Secure price = reduce market fluctuation risks.
• Define viticultural practices (e.g., organic/biodynamic, appellation spec etc).
• Champagne Maisons (e.g., Perrier-Jouët) use this system.
• Incentives: reward quality over volume.
Essay: To what extent can wineries control the quality of the grapes they purchase? (2021, Q5)
What is the tittle of the second part? Sum it up in 7 bullet points. Two wineries used as examples.
2/ Direct oversight, technical, and educational support
•Wineries deploy experts to assist growers.
•Direct oversight and follow-ups on practices & timing. What, When, How
•Example: Perrier-Jouët helps partners shift to sustainable viticulture.
•Provide precision tools & vineyard tech.
•Train/upskill growers & workers (education).
•Cellar masters visit vineyards (e.g., Frerson, Putzu) = monitor maturity & set harvest path.
•Help secure skilled labor during shortages.
Essay: To what extent can wineries control the quality of the grapes they purchase? (2021, Q5)
What is the tittle of the third part? Sum it up in 6 bullet points.
3/ Strict sorting and traceability
•Final control = sorting at winery.
•Reject grapes below quality standard.
•Follow contract specs or advertised criteria in the cased of grapes not under contract.
•Incentivize quality over volume at reception.
•Use traceability to identify strong/weak suppliers.
•Sorting safeguards grape quality before vinification.
Essay: To what extent can wineries control the quality of the grapes they purchase? (2021, Q5)
Sum-up the conclusion in 7 bullet points.
•Define clear quality criteria in contracts.
•Incentivize quality over volume.
•Deploy experts to oversee vineyard work.
•Promote education & skills improvement.
•Sort grapes at winery = final quality check.
•Full control impossible without ownership.
•Trust & grower relationship = key to success.
