tnc - coca cola

Question 1

background about coca cola

Answer 1

• 94% population recognise logo arguably due to the 30yr MARKETING campaign
• 1.9 Billion products sold
• 3500 products
• revenue of $46 billion
• brand value of $79 billion

Question 2

spacial organisation of it

> how its a tnc

Answer 2

operates over 100 countries
hieracrhal model and own majority of bottling plants but not all
> 225 partners of bottling plants that the syrup is shipped to

bottling plants are vunerable to the remote (spacial) decision making from the HQ in Atlanta

Question 3

postives

more detaillll

Answer 3

investment of $2 B in 2011 driving economic growth in india

foundation offers grants

Question 4

negatives - international movements

more detail? i didnt watch the documentary for nothing??

Answer 4

allegations that owners of bottling plants are exploiting workers rights and hiring paramilitaries to threaten removal of workers union

prompted killer coke campaign as documented in 2005 documentary reaching critical acclaim

Question 5

negatives - any stats?

Answer 5

repartiation of profits signiifcantly affecting local economy. the top down decison making affects the bottling plants the most making it uncettain