TLR Quotes Flashcards
TLR - On careful targeting
You don’t want to shoot from the hip when the target is that small
TLR - On measuring the value of specific information
The value/weight of data ultimately lies in the decision it enables
TLR - On broad vs narrow messages
“Broad segmentation leads to shallow penetration, similarly, broad messages lead to shallow penetration.” - TLR
TLR - On paying attention to right now
“I have to look at the future for the now to make sense. But we also have to look at the now… because you always only live in the “now” at any specific point in time. Pay attention to every moment if you can.”
TLR - On fear
Fear knows no challenge rating
TLR - On trying to do everything
You can sometimes do anything… But not everything
TLR - On changing your mind
If you keep constantly changing your mind, you will forever continue running into yourself and getting in your own way. Think, then commit. Feelings change, and if you live and make decisions by feeling, you will get in your Own way in life a lot more than anybody else will.
TLR - On choices vs decisions
There’s a difference between choices and decisions. You are offered choices, you make decisions.
TLR - On anger
Anger is a sword without a hilt - there is no safe way to grasp and yield it/ there is no way to yield it without cutting yourself, and if you’re enemy dodges your blows, you bleed alone
TLR - On learning from mistakes
There is no such thing as learning the same lesson twice
TLR - On trying to be everything to everybody
“Trying to be accountable to everyone ends up making you accountable to nobody”
TLR - On the “objectivity of facts”
There is no such thing as an objective fact. Every report on facts is only someone’s opinion. Opinion gives meaning to facts.
TLR - On disappointment vs breaking trust
There must be a clear distinction between a break in trust and disappointment. Disappointment is measured in relation to expectations, trust in measures of boundaries
TLR - On the effect of uncertainty
Uncertainty always leads to the path of least resistance.
TLR - What does uncertainty look like?
Don’t mistake uncertainty for mistrust.
TLR - On realising when to quit
The problem isn’t just that this won’t end well, it’s primarily that there won’t even be fun in the middle parts either.
TLR - On the “stop doing” list
People who are unable to abandon anything they are currently doing, will likely fail to produce any change. You can’t have a “to do” list if you don’t have a “stop doing” list.
TLR - Features vs advantages
Don’t tout features, tout advantages. Features can be viewed in isolation, advantages cannot.
TLR - On Marketing success being a systemic success
If you sell and “increase in sales” you are selling a systemic success… so systems theory is ALWAYS going to have to dominate your thinking, methodology, and application.
TLR - On what you need
Everything you need is more than you need
TLR - On succeeding at the wrong thing
Success can be worse than failure if you succeed at the wrong thing.
TLR - Feel good vs feel happy
There is a caveat in thinking that what makes you feel good will also make you happy.
TLR - On choosing actions
You can choose your own actions, not your own consequences.
TLR - Relationships need both sides equally
In any type of relationship, you need Both parties to make it want to work for it to work, but only one party to Not want it to work for it to fail, regardless of the effort of the other party. It like a line stretched between two people, both are needed to keep it taught, but only one is needed to drop it, regardless of the effort of the other.
