TLE (M.I.T.) W1 Flashcards
it it the art and technique of arranging letters and characters
Typography
the style or appearance of text
Type
a graphical representation of a text
Font
has extra slope; adjacent
Serif
has no extra stroke; clean
Sans-Serif
decorative and is also considered as the largest and diverse category of typeface
Decorative Style/Display Font
have heavy serifs; minimal; no bracketing
Slab-Serif
leads the eye of the reader; emphasis
Hierarchy
the space between the text
Leading
the space between the letters of a text
Tracking
the space between the words of a text
Kerning
a design style which comprises a myriad of characters of varying sizes and weight
Type Face
an invisible line that shows where the text rest on
Baseline
the height of capital letters
Cap Height
the height of lowercase letters
X-Height
the upward vertical; strokes above the cap height or baseline
Ascenders
the downward vertical strokes below the base line
Descenders
refers to how thick a text is
Weight
this helps to convey ideas; emphasis
Contrast
consistent; avoid confusing and messy interface
Consistency
process of unifying and composing text; equal space, size, distance
Alignment
most exciting element of typography
Color
aims to create a clear distinction between prominent pieces
Hierarchy
