TLE LONG QUIZ Flashcards
Is cooking and serving food for a fee.
Catering
Two basic types of catering
On-premise catering
Off-premise catering
Refers to a caterer preparing food in his or her own kitchen and serving it in his or her own dining hall.
On-premise catering
Refers to a caterer bringing the food, serving products, and personnel to a location other than the premises where the food is prepared.
Off-premise catering
Selecting a caterer
Reputation
Referrals
Word of mouth
Caterer must be known to be reliable, respected, and that customers are always satisfied with the service.
Reputation
Caterer’s best instrument for advertising his or her skills and expertise.
Referrals
Is good advertisement for a caterer.
Word of mouth
Strategies to Attract Customers
Food events
Publicity
Advertising
Business cards
Portfolio
Caterer should create a venue to showcase special food items.
Food events
Is free media exposure
Publicity
Caterer should plan an aggressive sales program consisting of catchy illustrated.
Advertising
The permission of the clients, a catere should instruct employees to distribute the catering business cards to all the guests attending a function.
Business card
Caterer should document events for a portfolio for many potential customers would like to see previous catering functions serviced by the caterer.
Portfolio
Is a list of ingredients and procedures required to prepare a food item.
Recipe
Is a recipe that has been tested accurately under controlled conditions.
Standardized recipe
Involves the washing of any kind of fabric.
Laundry
