Tide - print advert Flashcards
What is the historical context of the Tide print advert from the 1950s?
Cultural context related to advertising, marketing, and branding
This context influences how media language is perceived.
What does the Z-line rule refer to in media language?
A composition technique used in advertising to guide the viewer’s eye
It helps in organizing information in a visually appealing way.
What are the primary colors used in the Tide advert meant to connote?
Specific emotions or themes associated with the brand
Different colors can evoke different reactions from the audience.
What role do headings and subheadings play in media language?
They structure the information and highlight key messages
Effective use of headings can capture audience attention.
What type of font is used in the Tide advert and what does it connote?
Sans-serif font connoting modernity and cleanliness
Font choice can affect the perception of the brand.
According to Roland Barthes, what is the enigma code?
A narrative device that creates a sense of mystery and engages the audience
It encourages viewers to seek answers and engage with the content.
What is the proairetic code in Barthes’ theory?
A code that hints at actions to come, creating suspense
It helps build anticipation in the narrative.
What do gesture codes in advertising signify?
Non-verbal communication that conveys meaning through body language
Gesture codes can reinforce the message being communicated.
What is a symbolic code according to Barthes?
A code that represents deeper meanings and cultural associations
Symbolic codes help in understanding the underlying themes of an advert.
What does Claude Lévi-Strauss’ theory of binary oppositions explain?
The contrast between opposing concepts that creates meaning
This theory can be applied to analyze the Tide advert’s themes.
What is Stuart Hall’s theory of representation focused on?
How media representations shape audience perceptions and identities
It emphasizes the role of media in constructing social realities.
What is the unique selling point of Tide as discussed in the media studies?
Features that distinguish Tide from other laundry products
Unique selling points are crucial for effective marketing.
What does preferred reading mean in Stuart Hall’s theory?
The interpretation of a media text that aligns with intended meanings
It reflects how audiences understand and accept the message.
What is cultivation theory and who proposed it?
A theory by George Gerbner suggesting that long-term exposure to media shapes perceptions of reality
It indicates that media can influence audience beliefs and ideologies.
What does the term ‘hegemony’ refer to in media studies?
The dominance of one group over others in cultural and social contexts
Hegemonic practices can shape societal norms and values.
Fill in the blank: The primary colors in the Tide advert are used to _______.
[evoke specific emotions or themes]
