Tide Flashcards
1
Q
When was the Tide advert made?
A
In the 1950’s
2
Q
Who could the lady in the advert be a reference to?
A
Rosie the Riveter
3
Q
How does Tide use an enigma code?
A
When it says Tide has got what women want which makes audiences question what is so good about Tide.
4
Q
How is makeup used to stereotype women in the advert?
A
Because it suggests that for women to be seen as beautiful they need to wear make up and need to focus on their appearances to have value.
5
Q
How are women stereotyped in Tide?
A
The women in the advert is shown hugging the Tide product suggesting that women love to do domestic jobs.
