Tide Flashcards
When was the Tide Advert released?
1950s
What intertextual reference is there in the Advert?
‘Rosie the Riveter’- we can do it propaganda poster
What were the typical trend of advertising in the 1950s?
Print adverts from the 1950s conventionally used more copy than the modern day to show more information on a product.
What is the target audience for Tide?
Lower-Middle class women who are interested in new domestic technologies.
What was happening in the 1950s?
In the Post-War era, women were forced to return to their domestic ways of living whilst men began to return to there original jobs Pre-WWII
How can you apply Barthez’s semiotic analysis theory to this advert?
Symbolic Codes of love hearts highlights the female’s love for Tide and cleaning, The action code of the women hugging the box of Tide. This can communicate meaning that women have a love for cleaning and TIde.
What is Structuralism theory and How can you apply it to Tide?
The idea meaning is dependent on Binary Opposites. This can be applied to Tide as they compare Tide to any other washday product.
How can the women in the role be linked to Identity Theory?
She can be seen as a role model for young women to return to the pre-war ways of living. This gives the 1950s audiences tools to pick and mix their identities.
How are women represented in the Advert?
Tide create an ideology that women enjoy cleaning and living a domestic lifestyle.
What could be Tide’s oppositional reading?
They would completely dismiss the idea that women are solely housewives whilst their partners are able to work to bring in a stable income.
