Three Aspects of Product Experience

Question 1

Match the question with the level of design it’s associated with: “What is our immediate impression of a design?”

a. Behavioral Design
b. Visceral Design
c. Reflection Design

Answer 1

b. Visceral Design

Question 2

Match the question with the level of design it’s associated with: “What is our experience when we use a design?”

a. Reflection Design
b. Visceral Design
c. Behavioral Design

Answer 2

c. Behavioral Design

Question 3

What are Norman’s Three Levels of Design?

Answer 3

1. Visceral
2. Behavioral
3. Reflective

Question 4

The ______ level is responsible for the ingrained, automatic and almost animalistic qualities of human emotion, which are almost entirely out of our control.

Answer 4

visceral

Question 5

The _____ level refers to the controlled aspects of human action, where we unconsciously analyze a situation so as to develop goal-directed strategies most likely to prove effective in the shortest time, or with the fewest actions, possible.

Answer 5

behavioral

Question 6

The _____ level is the home of reflection, of conscious thought, of learning of new concepts and generalizations about the world.

Answer 6

reflective

Question 7

The three levels of design are linked and influence one another to create our ______ experience of the world.

Answer 7

overall

Question 8

The ______ design concerns itself with appearances.

Answer 8

visceral. This level of design refers to the perceptible qualities of the object and how they make the user/observer feel.

Question 9

The _____ design has to do with the pleasure and effectiveness of user.

Answer 9

behavioral. Often referred to as usability. The practical and functional aspects of a product or anything usable we are capable of using in our environment.

Question 10

The _____ design considers the rationalization and intellectualization of a product.

Answer 10

reflective. Can I tell a story about it? Does it appeal to my self-image, to my pride?

Question 11

What is the highest level of emotional design; representing the conscious thought layer, where we consciously approach a design weighing up its pros and cons, judging it according to our more nuanced and rational side, and extracting information to determine what it means to us as an individual.

Answer 11

Reflective

Question 12

The three levels of design all combine to form the entire _____ experience.

Answer 12

product

Question 13

The _____ level of design refers to the first impression of a design, both in terms of how the user perceives the product and how it makes the user feel.

Answer 13

visceral

Question 14

The _____ level refers to the experience of the product in use. We often think of this level when we think of user experience.

Answer 14

behavioral

Question 15

The _____ level refers to the user’s reflections about the product, both before, during and after use.

Answer 15

reflective

Question 16

Depth First Processing

Answer 16

When fear and anxiety helps you focus and not get distracted.

Question 17

_______ design is fundamentally concerned with use- how the users carry out their tasks and how the product can support them in carrying out the component actions required for successful, efficient and error-free goal completion.

Answer 17

behavioral design

Question 18

The _______ level is the site of most human behavior. Its actions can be enhanced or inhibited by the reflective layer and in turn, it can enhance or inhibit the visceral layer.

Answer 18

behavioural

Question 19

What two levels of design is unconscious?

Answer 19

visceral and behavioral

Question 20

Unconscious, _______ processing allows us to carry out complex motor tasks whilst thinking of other things.

Answer 20

behavioral

Question 21

According to Don Norman’s model of emotion and design, Visceral and Behavioral processing are both…?

Answer 21

Unconscious

Question 22

A behavioral experience can influence…

Answer 22

both the visceral and reflective experiences

Question 23

“It looks so beautiful, I want it!” is ________ design.

Answer 23

visceral

Question 24

“It makes me feel smart, I can master it” is ______ design.

Answer 24

behavioral

Question 25

“I can tell stories about it, it completes me!” ______ design.

Answer 25

reflective

Question 26

When products elicit some positive _____ _____, it is assumed that we will feel a connection with the product, which is more likely to influence our behavior with that particular product and the brand.

Answer 26

emotional response

Question 27

What are some of the reflective operations which influence the decisions we make and the emotional attachments we form with the things in our environment?

Answer 27

• Analyzing superficial qualities
• Reflecting on past experiences
• Attaching meaning for personal development

Question 28

Products are part of people’s lives, and they are now used as ______ of who we are or who we want to be.

Answer 28

symbols

Question 29

The challenge for us as designers is to show our products in a way that plays on the desires of our ______ ______.

Answer 29

target market

Question 30

Attaching meaning to products as a way of seducing users/customers is a complex task requiring knowledge of your ____ ____, their _____, and some ______.

Answer 30

target market, culture, psychology

Question 31

What is the highest level of design in the 3 levels of design.

Answer 31

reflective design

Question 32

T or F: reflective processing does not have direct access to sensory information.

Answer 32

true

Question 33

Why does reflective design present the biggest challenge for us as designers?

Answer 33

Because Customers and users have different opinions, attitudes, memories, and life experiences which are called upon when we make value judgments during reflective processing.

Question 34

How do you tap into the reflective level successfully?

Answer 34

We must investigate what users want from our products, not just in terms of how they intend to use them but also how they might fit into and enhance their lives.

Question 35

Norman, Ortony, and Revelle provided one of the most well-known models of emotion and design. At the highest level, reflective processing takes place accessing sensory information…?

Answer 35

Indirectly via the visceral and behavioral levels