Three Aspects of Product Experience Flashcards
Match the question with the level of design it’s associated with: “What is our immediate impression of a design?”
a. Behavioral Design
b. Visceral Design
c. Reflection Design
b. Visceral Design
Match the question with the level of design it’s associated with: “What is our experience when we use a design?”
a. Reflection Design
b. Visceral Design
c. Behavioral Design
c. Behavioral Design
What are Norman’s Three Levels of Design?
- Visceral
- Behavioral
- Reflective
The ______ level is responsible for the ingrained, automatic and almost animalistic qualities of human emotion, which are almost entirely out of our control.
visceral
The _____ level refers to the controlled aspects of human action, where we unconsciously analyze a situation so as to develop goal-directed strategies most likely to prove effective in the shortest time, or with the fewest actions, possible.
behavioral
The _____ level is the home of reflection, of conscious thought, of learning of new concepts and generalizations about the world.
reflective
The three levels of design are linked and influence one another to create our ______ experience of the world.
overall
The ______ design concerns itself with appearances.
visceral. This level of design refers to the perceptible qualities of the object and how they make the user/observer feel.
The _____ design has to do with the pleasure and effectiveness of user.
behavioral. Often referred to as usability. The practical and functional aspects of a product or anything usable we are capable of using in our environment.
The _____ design considers the rationalization and intellectualization of a product.
reflective. Can I tell a story about it? Does it appeal to my self-image, to my pride?
What is the highest level of emotional design; representing the conscious thought layer, where we consciously approach a design weighing up its pros and cons, judging it according to our more nuanced and rational side, and extracting information to determine what it means to us as an individual.
Reflective
The three levels of design all combine to form the entire _____ experience.
product
The _____ level of design refers to the first impression of a design, both in terms of how the user perceives the product and how it makes the user feel.
visceral
The _____ level refers to the experience of the product in use. We often think of this level when we think of user experience.
behavioral
The _____ level refers to the user’s reflections about the product, both before, during and after use.
reflective
Depth First Processing
When fear and anxiety helps you focus and not get distracted.
_______ design is fundamentally concerned with use- how the users carry out their tasks and how the product can support them in carrying out the component actions required for successful, efficient and error-free goal completion.
behavioral design
The _______ level is the site of most human behavior. Its actions can be enhanced or inhibited by the reflective layer and in turn, it can enhance or inhibit the visceral layer.
behavioural
What two levels of design is unconscious?
visceral and behavioral
Unconscious, _______ processing allows us to carry out complex motor tasks whilst thinking of other things.
behavioral
According to Don Norman’s model of emotion and design, Visceral and Behavioral processing are both…?
Unconscious
A behavioral experience can influence…
both the visceral and reflective experiences
“It looks so beautiful, I want it!” is ________ design.
visceral
“It makes me feel smart, I can master it” is ______ design.
behavioral
“I can tell stories about it, it completes me!” ______ design.
reflective
When products elicit some positive _____ _____, it is assumed that we will feel a connection with the product, which is more likely to influence our behavior with that particular product and the brand.
emotional response
What are some of the reflective operations which influence the decisions we make and the emotional attachments we form with the things in our environment?
- Analyzing superficial qualities
- Reflecting on past experiences
- Attaching meaning for personal development
Products are part of people’s lives, and they are now used as ______ of who we are or who we want to be.
symbols
The challenge for us as designers is to show our products in a way that plays on the desires of our ______ ______.
target market
Attaching meaning to products as a way of seducing users/customers is a complex task requiring knowledge of your ____ ____, their _____, and some ______.
target market, culture, psychology
What is the highest level of design in the 3 levels of design.
reflective design
T or F: reflective processing does not have direct access to sensory information.
true
Why does reflective design present the biggest challenge for us as designers?
Because Customers and users have different opinions, attitudes, memories, and life experiences which are called upon when we make value judgments during reflective processing.
How do you tap into the reflective level successfully?
We must investigate what users want from our products, not just in terms of how they intend to use them but also how they might fit into and enhance their lives.
Norman, Ortony, and Revelle provided one of the most well-known models of emotion and design. At the highest level, reflective processing takes place accessing sensory information…?
Indirectly via the visceral and behavioral levels
