this girl can: media representation Flashcards
what is the slogan?
sweating like a pig, feeling like a fox
what is unconventional about the slogan?
it being placed directly over the person in the main image
what does the placement of the slogan connote?
that appearances aren’t important
what does the indirect mode of address connote?
that women shouldn’t worry about what others are thinking
what was the point of the advert?
to get more women to exercise/do sport
what does the lack of writing and information on the advert suggest?
trying to show you something using images and a slogan
what does the small size and corner placement of the company logos suggest?
the advert isn’t to sell a product or brand but a message
what is the camera shot?
medium-long shot
what does the image denote?
a shallow focus shot of the woman exercising
what is a shallow focus shot?
where one thing is in focus but background is blurry
what are the connotations of a shallow focus
that no one else matters apart from the person exercising
what message does the shallow focus convey?
that we should ignore everything else around us and focus on yourself
what does her facial expression suggest?
it is scrunched up so suggests she is having fun, this then anchors the message in the slogan and advert as a whole
what are the connotations of her body language?
she is lost in the moment having fun and enjoying exercise
what does ‘pig’ connote?
something unattractive and overweight, used as an insult to women — playing on women’s worst fears around exercise
what does ‘fox’ connote?
it suggests that it doesn’t matter what you look like but how you feel — exaggerated by the word order as it climaxes on ‘fox’
what does the word ‘fox’ have connotations of?
attractiveness
this girl can logo is in what font?
san serif font
what is the significance of the san serif font?
could be an inter textual reference to all the other this girl can adverts in the campaign
what else could the san serif font suggest?
the simplicity of exercise, they aren’t sugar coating it and want to represent exercise as natural and normal
why have they used the name ‘this girl can’?
it’s simple and easy to understand, it’s also a very positive message towards women and empowers women to make exercise seem achievable
what does an emphasis on THIS girl can suggest?
it almost feels like a challenge to the audience, see if they could also
what does the word ‘girl’ suggest?
that you may feel youthful again
what is the importance of the hashtag
appeals to younger audience and reflects the modern context of the advert
