thinking creatively

Question 1

give 4 ways of creative thinking

Answer 1

Blue skies thinking
Lateral thinking
De Bonos Six Hats
Mind-mapping

Question 2

why protect a business idea

Answer 2

Keep control of intellectual property
Maintain “unique selling point”
Maximise return on investment
Reduce threat of competition

Question 3

what are the benefits of patents

Answer 3

Right to take legal action
Protection for up to 20 years
Able to licence right to use patent

Question 4

give 3 features of a trademark

Answer 4

1) Something that identifies a product
- Symbol
- Name
- Logo
2) Must be distinctive
3) Protection last for 10 years

Question 5

give 5 features of copyright

Answer 5

1) Important protection for many industries
2) Protection is automatic for any original work
3) Lasts for 70 years after authors death
4) Can control how copyrighted work is exploited (e.g. licence, royalties)
5) Widely used as a way of protecting creative work of all kinds