Things to Memorize Flashcards
9 buckets for framework
- Market attractiveness
- Competitive landscape/benchmarking
- Company attractiveness/capabilities
- Customer segmentation and needs
- Financial considerations
- Synergies
- Strategic alternatives
- Risks and mitigations
- create your own (social responsibilities)
Market attractiveness
size, growth rate, average profit margins, major trends/changes, new tech, new regulations, developing or mature, converging with another market?
Competitive landscape
who else, each players market share, products of competitors, competitor capabilities, what’s unique about competitors, barriers to entry
Company attractiveness/capabilities
line of products, how are they unique, how much market share, how profitable, distribution channels, partnerships, buying power, go-to-market strategy, geographic regions, growing or declining
Customer segmentation and needs
characteristics of each segment, needs/preferences of each segment, how profitable is each sement, changing purchasing habits, view of company changed
Financial considerations
revenue, costs, profits, is implication of business decision profitable, what are different revenue elements, what are different cost elements, how to increase revenue, how to decrease cost, pricing strategy, how long to break even, cost of acquisition
Risks and mitigations
use when you need one more bucket but can’t think of one. risks? impact of risks? can we mitigate risks?
8 mini frameworks for qualitative questions
- internal/external
- short term/long term
- economic/non-economic
- quantitative/qualitative
- direct/indirect
- supply-side/demand-side
- upside/downside
- benefits/costs
market sizing statistics: US population, world population, average household size
US: 320M
world: 8B
Average household size: 2.5 people per household
Profit (math equation)
Profit = revenue - costs Profit = (Quantity*Price) - [(Quantity*variable costs) + fixed costs] Profit = (Price – Variable Costs) * Quantity – Total Fixed Costs
breakeven equation?
when profit = 0
aka: revenue = costs
(QuantityPrice) = [(Quantityvariable costs) + fixed costs]
Structure for conclusion
I recommend that we (insert recommendation) for the following three reasons.
1)
2)
3)
For these reasons, I recommend that we (insert recommendation)
For next steps, I would like to look into the following two things:
1)
2)
Market share & relative market share formulas
Market Share = Company Revenue in the Market / Total Market Revenue
Relative Market Share = Company Market Share / Largest Competitor’s Market Share
market size
total revenue of all companies in that market
indication of a fragmented market? what does that suggest?
if the leader in the market has a small (I.e. 5%) of the market share = indication of fragmented market
suggests low barriers to entry