Things to Know Flashcards
Technical Codes
All the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.
Symbolic Codes
Show what is beneath the surface of what we see. For example, a character’s actions show you how the character is feeling.
What was Laura Mulvey’s Male Gaze Theory 1975?
That the way things are presented with women in them is as if the whole audience is looking at it from a heterosexual man’s point of view.
Convention Meaning
What is usually done
What are the five stages of Todorov’s Equilibrium/Narrative Theory?
Equilibrium, Disruption, Recognition of Disruption, Attempts to Repair Disruption, Return to Equilibrium.
What are the 7 stages to Propp’s Character Theory?
Villain, Donor, Helper, Princess, False Hero, Dispatcher and the Hero
Semiotics
The study of signs and symbols and their use of interpretation.
Baudrillard’s Hyperreality and Simulacra
Hyperreality is an inability of consciousness to distinguish reality from a simulation of reality. Simulacra is an image or representation of someone or something.
Richard Dyer’s Star Theory
Refer to the idea that celebrities are commodities and can be split into three areas: Star as a construction, star as a commodity and star as an ideology
Steve Neale Genre Theory
He says that a genre is defined by two things: Repetition and Difference
Polysemy
Understanding that images in media can be interpreted in different ways
Charles Peirce Semiotics Theory
The form a sign takes, it’s signifier, can be classified as one of three types: An icon, index or symbol.
What do icon, index and symbol mean?
Icon physically resembles what it stands for. Index shows evidence of what’s being represented but has a casual link - dark clouds means it might rain. Symbol doesn’t resemble what it stands for eg words are symbols - flags are symbols
Misogyny meaning
dislike of, contempt for, or ingrained prejudice against women.
Action Code meaning
Significant events which move the narrative on in a particular direction. For example, a phone ringing or a knock at the door