THINGS TO CONSIDER Flashcards
1
Q
MARKET
A
size & growth - trends
customer segmentation
players and their market share
geographies
distribution and production
2
Q
COMPETITION
A
market shares
new entrants
substitutes
3
Q
CUSTOMERS
A
segmentation
customer needs / preferences
purchasing patterns
4
Q
INDUSTRY
A
competitors
key success factors
profitabikity
barriers to entry/exit
5
Q
COMPETITION
A
market shares
new entrants
substitutes
6
Q
EXECUTION
A
skills
capital
brand
partners
7
Q
MACRO / EXTERNAL FACTORS
A
regulation
unions
environment
health
technology
economy