THINGS TO CONSIDER Flashcards

1
Q

MARKET

A

size & growth - trends
customer segmentation
players and their market share
geographies
distribution and production

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2
Q

COMPETITION

A

market shares
new entrants
substitutes

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3
Q

CUSTOMERS

A

segmentation
customer needs / preferences
purchasing patterns

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4
Q

INDUSTRY

A

competitors
key success factors
profitabikity
barriers to entry/exit

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5
Q

COMPETITION

A

market shares
new entrants
substitutes

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6
Q

EXECUTION

A

skills
capital
brand
partners

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7
Q

MACRO / EXTERNAL FACTORS

A

regulation
unions
environment
health
technology
economy

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