Things I Need To Learn Flashcards
What does Robson et al (2022) touch on
Pricing/ managers, and knowledge integration
What are the four steps of knowledge integration
- New product performance
- New product competetive advantage
- Commercialisation capability
- Product development/testing capability
Describe why commercialisation capabilities are important
Prepares the new product for market launch, ensuring the organisation has the capabilities to bring it to market. Hire marketers with experience in order to for them to understand it properly
Describe new product performance, why is that important
This involves evaluating how well the new product performs in terms of meeting predefined metrics and objectives.
If it cannot meet these objectives then there is no point pursuing it as it likely has no more positives than what the company already has
Organic development
No need for m/a, naturally growing, identifys a gap in the market and expands instead of buying a co
Cooper 2006
Activities
Integrated analysis
Deliverables
Go/Kill
Reeves et al 2012
Strategic styles
Valuation
Usually 30%, higher than normal costs as companies want the deal to go through
Sinkovics 2011
Post merger syndrome - employees are inneficient and depressed after a takeover as they fear they will lose their jobs
Lewis and Mckone 2016
Journey Edge
Enterprise edge
Chandy and TellIs (1998)
Types of new products
Radical
Incremental
Market breakthrough
Technological breakthrough
Colvin and Miles (1999)
4 strategic entrepreneurship strategies
Domain reform
Organisational rejuvenation
Sustaained regeneration
Strategic renewal
Reeves et al 2012
Doesnt nessecarily capture entrepreneurship, so had to add renenwal later on in 2017, this is a key part of Colvin and miles four forms of strategic entrepreneurship, which shows why it is more dominant
Hooley et al 2004
New product planning process
Idea
Screening
Business analysis
Development
Testing
Launch
